Nine To Represent Viacom Digital Properties In New Zealand

Nine To Represent Viacom Digital Properties In New Zealand

VIMN, a unit of Viacom Inc, is comprised of many of the world’s most popular multimedia entertainment brands including MTV, Nickelodeon, Comedy Central, Nick Jr. and more. Collectively, VIMN’s digital properties reach an audience of hundreds of thousands of New Zealanders

“We are immensely excited about this new partnership with Viacom International Media Networks,” said Rhys Heron, managing director of Mi9 New Zealand. “MTV, Nickelodeon, Nick Jr. and Comedy Central all have real brand cache that we believe is highly attractive to marketers.”

“The inclusion of these iconic brands into our suite of digital properties represents a new and exciting strategic relationship for Mi9 New Zealand and offers our clients strong digital properties with a majority youth audience.”

According to Nielsen Answers, 15-to-34-year-olds make up more than 72 per cent of monthly digital unique audiences for MTV and 83 per cent for Comedy Central in New Zealand.

“MTV and Comedy Central content is hugely popular with young audiences, particularly on mobile. This partnership offers New Zealand advertisers access to what is a highly desirable and difficult-to-reach audience,” said Heron.

VIMN will also work with Mi9 to offer brands content integrations where it can create a custom environment for advertisers and their brands online. These integrations can be supported offline with events and social media activity.

“Viacom International Media Networks is a leading provider of entertainment content and experiences, and our brands are immensely popular with New Zealand audiences,” said Vanessa Winley, VIMN’s director of advertising sales and brand partnerships.

“The partnership with Mi9 allows New Zealand marketers the opportunity to connect with preschool, kid, youth and young adult audiences across our entire digital portfolio in new, exciting and creative ways.”

The addition of MTV, Comedy Central, Nickelodeon and Nick Jr. adds to Mi9 New Zealand’s extensive suite of premium digital properties, which includes more than 2.6 million desktop users across Outlook, Skype, MSN, Daily Mail and Ticketek.




Please login with linkedin to comment

Failure John Steedman

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.