VIMN, a unit of Viacom Inc, is comprised of many of the world’s most popular multimedia entertainment brands including MTV, Nickelodeon, Comedy Central, Nick Jr. and more. Collectively, VIMN’s digital properties reach an audience of hundreds of thousands of New Zealanders
“We are immensely excited about this new partnership with Viacom International Media Networks,” said Rhys Heron, managing director of Mi9 New Zealand. “MTV, Nickelodeon, Nick Jr. and Comedy Central all have real brand cache that we believe is highly attractive to marketers.”
“The inclusion of these iconic brands into our suite of digital properties represents a new and exciting strategic relationship for Mi9 New Zealand and offers our clients strong digital properties with a majority youth audience.”
According to Nielsen Answers, 15-to-34-year-olds make up more than 72 per cent of monthly digital unique audiences for MTV and 83 per cent for Comedy Central in New Zealand.
“MTV and Comedy Central content is hugely popular with young audiences, particularly on mobile. This partnership offers New Zealand advertisers access to what is a highly desirable and difficult-to-reach audience,” said Heron.
VIMN will also work with Mi9 to offer brands content integrations where it can create a custom environment for advertisers and their brands online. These integrations can be supported offline with events and social media activity.
“Viacom International Media Networks is a leading provider of entertainment content and experiences, and our brands are immensely popular with New Zealand audiences,” said Vanessa Winley, VIMN’s director of advertising sales and brand partnerships.
“The partnership with Mi9 allows New Zealand marketers the opportunity to connect with preschool, kid, youth and young adult audiences across our entire digital portfolio in new, exciting and creative ways.”
The addition of MTV, Comedy Central, Nickelodeon and Nick Jr. adds to Mi9 New Zealand’s extensive suite of premium digital properties, which includes more than 2.6 million desktop users across Outlook, Skype, MSN, Daily Mail and Ticketek.