Nine Finalises Its Sales Leadership Team With New Digital Appointments

Nine Finalises Its Sales Leadership Team With New Digital Appointments
SHARE
THIS



Nine today announced it has finalised its senior digital sales leadership team with the appointment of Nathan Powell (pictured above) as Director of Digital Sales Product and promotion of Anthony Mogensen and Anjuli Plozza as Head of Digital in their respective Sydney and Melbourne markets.

Powell joins Nine to lead its team of sales specialists across mobile, programmatic, native, video and Microsoft product offerings. All three appointments come just months after Ben Gunn, Nine’s director of sales, digital, was hired to drive the company’s digital sales offering.

“This is the right sales team to drive Nine’s digital offering forward and one that will  reinvigorate the product and sales initiatives we take to market,” Gunn said.

“Nathan Powell is a great hire for the Nine business and we are excited to have him leading our team of specialists as we continue to evolve our digital offering in key areas, such as mobile and programmatic.

“I am also thrilled to have Anthony Mogensen and Anjuli Plozza step up to lead the digital sales offerings in their respective states. I am confident they have the skills and insight into the evolving digital landscape to make a real difference in how we go to market.”

Nathan Powell has been with Fairfax for the past five years, having held various roles, most recently as business development & commercial partnerships manager.

Anthony Mogensen was most recently Nine’s director, Bing Strategic and previously worked for HS3 and SBS, while Anjuli Plozza is Nine’s head of consumer insight and has held various sales roles across the business.

Alex Parsons, Nine’s chief marketing and digital officer, said Nine’s new digital leadership team would help to ensure the company is increasingly competitive in the highly fragmented digital landscape.

“We reach millions of Australians every month and we have a world-class digital platform, but with the appointment of both Ben Gunn and now his senior digital sales team this puts us on the path of having a world-class digital sales team,” Parsons said.

All three appointments come just weeks after nine.com.au and its associated sites across the Nine digital network surged in the Australian news rankings, moving from seventh to third largest commercial news website following a review by Nielsen of its homepage classification. Nine’s digital properties include nine.com.au, 9News, Wide World of Sports, Honey, Coach, Pickle and the recently launched travel site Elsewhere, plus the Microsoft products suite of MSN, Skype and Outlook.

Please login with linkedin to comment

Failure

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]