Nine Entertainment has appointed experienced media agency leader Leigh Terry to its board.
Terry brings more than 25 years of leadership experience and most served as the APAC chief executive for IPG Mediabrands (now Omnicom Media), where he led a workforce of more than 5,000 people across 16 markets.
He has also served as Omnicom Media Group ANZ chief executive and was national managing director of OMD Australia, playing an instrumental role in helping build both businesses in this region.
“Nine is an iconic Australian company with an unmatched suite of assets across publishing, streaming, broadcast and outdoor,” said Terry.
“The portfolio transformation the group has undertaken over the past 12 months underpins their premium content, digital innovation, and data-led growth.
“Having spent my career navigating media disruption and transformation across Asia-Pacific and Europe, I am thrilled to join Peter Tonagh and the board to support Nine’s next chapter of growth and long-term value creation.”
Nine chair Peter Tonagh said: “In addition to his vast leadership experience, Leigh has spent his career on the other side of the table, deciding where the region’s largest advertisers put their money.
“That is exactly the perspective a media company board should have. He understands how advertising markets are shifting, how data is reshaping the way brands buy, and what it takes to run a business through disruption. I am delighted to welcome him to the Nine Board.”
Terry has contributed to the wider industry for decades and is currently an advisory growth committee member of the national not-for-profit Women in Media.
He has previously served on the boards of the Media Federation of Australia (MFA) and the Association for Data-Driven Marketing and Advertising (ADMA), and was also a visiting fellow at the Queensland University of Technology School of Business.
Terry was among the high profile casualties of Omnicom’s takeover of IPG Mediabrands last December.
