The FIFA Women’s World Cup finally kicks off tomorrow and so far the ads have hardly delivered anything earth shattering or surprising unless you count the official beer brand Budweiser using a man – Lionel Messi – to front its work!
So come on down Nike who has just released its campaign for the World Cup that’s not just great fun but a fitting ode to the world’s best female players who are set to star over the coming month-long tournament in Australia and New Zealand.
The work of Nike’s fabled agency Wieden+Kennedy Portland, the ad plays on a daughter and dad relationship, the father waking-up after 25 years in a coma (doesn’t exactly sound a barrel of laughs, but it definitely works).
At almost two-and-a-half minutes long, the work honours some of the game’s current greats including our very own Matilda’s superstar, Sam Kerr, alongside Norwegian Ada Hegerberg, American Alex Morgan, Nigerian Asisat Oshoala, Brit Chloe Kelly, Brazilian Debinha Miri, American Megan Rapinoe and China’s Wang Shuang.
Check out the spot below:
Tanya Hvizdak, Nike’s VP, global women’s sports marketing, commented: “At Nike, we have always firmly believed that the voice of the athlete has the power to change the world. For the last 50 years, we’ve worked with athletes who share our values and vision to move the world forward through the power of sport. As we look to the future, many of our female athletes have a fresh perspective and ambition to create even bigger change.”
