Nike Celebrates 20 Year Sponsorship Of Barcelona In Stunning Campaign

Nike Celebrates 20 Year Sponsorship Of Barcelona In Stunning Campaign

Nike has unveiled a big-budget spot celebrating the sportswear giant’s two decades sponsorship of F.C. Barcelona, one of the world’s most famous football teams.

What makes the ad all the more different is that it also celebrates the region of Catalan (Barcelona is its capital) that is currently experiencing a divisive separatist movement as it fights for independence from Spain.

The spot features host of the team’s stars including Andrés Iniesta, Philippe Coutinho, Gerard Piqué and female players. It’s the work of Wieden + Kennedy Amsterdam and, understandably, is narrated in Catalan (but fear not, includes subtitles). Check it out below.




Please login with linkedin to comment

F.C. Barcelona Nike Wieden + Kennedy

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]