Nielsen has released its February 2019 Digital Content Ratings tagged data news rankings. In light of International Women’s Day last week, Nielsen has included a spotlight on female engagement with news content for the month.
Women 13-plus spent a total of 609 million minutes engaging with news content, with a preference to accessing on their smartphones devices. Throughout February 2019 as women sought their daily news fix, Tuesday’s were their day of choice with the highest time on average.
Meanwhile, News.com.au was again the top news entity with a unique audience of almost 10 million. It was followed by Nine.com.au (8.5 million) and ABC News Website (8.3 million) in third place.
Next in the Nielsen news rankings was Smh.com.au (7.3 million), followed by Daily Mail Australia (5.4 million) and Yahoo! (4.5 million) in sixth position.