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Reading: Nielsen: Tuesdays Tops For Aussie Women Consuming News Online
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B&T > Marketing > Nielsen: Tuesdays Tops For Aussie Women Consuming News Online
MarketingMedia

Nielsen: Tuesdays Tops For Aussie Women Consuming News Online

Staff Writers
Published on: 11th March 2019 at 4:14 PM
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Nielsen has released its February 2019 Digital Content Ratings tagged data news rankings. In light of International Women’s Day last week, Nielsen has included a spotlight on female engagement with news content for the month.

Women 13-plus spent a total of 609 million minutes engaging with news content, with a preference to accessing on their smartphones devices. Throughout February 2019 as women sought their daily news fix, Tuesday’s were their day of choice with the highest time on average.

Meanwhile, News.com.au was again the top news entity with a unique audience of almost 10 million. It was followed by Nine.com.au (8.5 million) and ABC News Website (8.3 million) in third place.

Next in the Nielsen news rankings was Smh.com.au (7.3 million), followed by Daily Mail Australia (5.4 million) and Yahoo! (4.5 million) in sixth position.

In seventh position was The Guardian (4.2 million), followed by Fairfax Digital Regional Network with a unique audience of 3.5 million. Next was The Age (3.5 million) and The Daily Telegraph (2.7 million) in tenth place.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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