NexGard SPECTRA has launched its latest campaign via Ward6, part of The Ward Marketing Group, and Boehringer Ingelheim to spotlight parasite protection for cats and dogs.
Tasked with localising the global brand platform ‘Next Level Protection’ for the Australian market, Ward6 crafted a campaign that aims to raise awareness of the importance of parasite protection, speaking to pet owners who go above and beyond for their furry companions to keep them safe.
The campaign launched nationwide on 15 September across TV, SVOD, BVOD, digital and social channels, as well as in pet retailers and veterinary clinics across Australia.
Credits:
Client: Boehringer Ingelheim
Brand: NexGard SPECTRA
Tim Porter – Marketing Manager
Jordana Busenshut – Group Brand Manager
Vanessa Griffiths – Brand Manager
Agency: Ward6
Associate Creative Director: Brooke Harvey
Senior copywriter: Steve Samuel
Client Services Director: Daniela Rocca
Senior Account Director: Courtney Lovell
Strategic Planner: Amie Gall
Producer: Paul Freidmann
TVC:
Production Company: Vandal
Director: Mat Humphrey
Photographer: George Mourtzakis
Social
Production company: Production Group
Director: Andrew Garrick
