B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Federal Election
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • Cannes Lions
  • AI
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Your Newspaper Delivery Now Comes With Dinner Too!
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Your Newspaper Delivery Now Comes With Dinner Too!
Media

Your Newspaper Delivery Now Comes With Dinner Too!

Staff Writers
Published on: 6th May 2016 at 10:31 AM
Staff Writers
Share
2 Min Read
SHARE

The New York Times appears to have come up with an innovative way to stem declining print readership, offering subscribers to its newspapers the chance to order dinner with a paper, too.

The publisher has partnered with meal delivery firm Chef’d who will deliver the ingredients for recipes that appear inside its print products. Readers simply follow the recipe inside The New York Times and assemble the meals themselves.

Readers who subscribe to the offer can order the dinner boxes at anytime with the cost, for a meal for two, put at around $US40 ($A53).

A number of US publishers are now offering the meal kits with their print products. The California-based Chef’d has also teamed with Men’s Health to send its subscribers health based meal kits.

The New York Times has begun offering subscribers a number of products outside its typical print ones including food, jewellery and wine. Revenues from those ventures have increased 6.3 per cent to almost $US100 million a year while at the same time advertising to its print products fell 3.6 per cent to $US638.7 million.

It’s unclear how much the meal delivery service has added to newspaper subscriptions, however, The New York Times reports revenue from subs was up one per cent in 2015.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Host
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

The 2025 Australian Young Lions Team 2025 Launched Pop-Up Agency Ibis Creative Studio
23/06/2025
Nine To Reveal It Has Scored EPL Rights, Amanda Laing Names Leadership Team – Reports
23/06/2025
POLY’s Josh Gurgiel Picks His Favourite OOH Work From The First Half Of 2025
23/06/2025
OOH Capital Capitalises By Partnering With Laetitia Lim
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?