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B&T > Newsletter Editions > B&T Newsletter — 12 October 2026

B&T Newsletter — 12 October 2026

Published on: 12th October 2026 at 9:00 AM
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4 Min Read

What Ice Skating World Championships Taught Me About AI

Can ice skating teach you about AI? Will there be any ice left when AI takes over?

B&T’s Women Leading Tech Awards Returns With New Categories, Nomination System & More!

Get excited for the 2027 Women Leading Tech Awards! And yes, we're already getting ready for 2027.

Meta Blocks TikTok Ads In Seven Markets As Tech Giant Rivalry Heats Up

We hate to see platforms squabbling. Especially considering we'd take advertising from (almost) anywhere.

Motio Launches Campus, Transforming Student Communication

Motio swots up with Campus offering launching.

‘It’s Time For Everyone To Start Looking Up A Bit’: Born The Agency Launches ‘Seasoned’ To Give Older Consumers Advertising By Them, For Them

Grey is the new black it seems as new agency launches to give older people the marcomms they deserve.

De’Longhi Global CMO Spills The Beans On Brad Pitt’s Campaign With 16 Talking Dogs

Sadly, Brad Pitt declined to be interviewed by B&T. One can only assume he was intimidated by our exceedingly handsome reporter.

Special & Uber Eats Win Grand Effie, Maccas Wins Effective Advertiser Of The Year

If this is proof of anything, it's that we love takeaway food.

Perth Bears Inaugural CEO & Ex-Hack Anthony De Ceglie Resigns Before The Club’s First NRL Season

More turmoil for Bears fans who haven't had a team to support in the top comp since 2002.

Tropfest Returns To Spiritual Home With Backing From CommBank, YouTube, NSW Government & More

B&T a lucky stowaway at Tropfest last week. And we even packed our beret to fit in.

Experiential Marketing Needs To Stop Apologising For Its ROI

You should never apologise for your ROI. Or anything, in our opinion. Unless you do something really bad.

Full‑Stack AI Creative Is Having A Moment, But Are We Celebrating The Wrong Thing?

And here's us thinking Super Intelligence was the cool new thing.

AI Labelling Is Cooked – And It Won’t Save Us From Deepfakes

We've been assured that 'cooked' in this context, does not mean good.

Weekend Ratings (9-11/10/2026): Bathurst 1000 Helps Seven Take The Chequered Flag

Bogans made their annual pilgrimage to Mount Panorama for a holy trinity of burning skin, petrol and rubber.

McDonald’s Gets Stylish With Limited-Edition McCafé Tray Bag Via Wieden+Kennedy Sydney

Macca's helps Aussies get bagged up this summer.

Network 10 Kicks Off A League Season With Hilarious Cheese Rolling Rendition

The football may not be great. But this ad certainly is.

‘We’re Just For Butts’: Goodwipes Responds To Wet Ones In OOH Face-Off

Want to make an arse of yourself? Blow this up on your screen at work.

Youth & Community Organisation Y Australia Rolls Out ‘It Starts Here’ With Think HQ

Y Australia passes the rock to ThinkHQ for this brand platform.

Adobe Becomes ‘AI Marketing & Creative Partner’ Of The Australian Open

Adobe and the AO team up here. Handily securing box tickets for execs.

Fashion Label Petal & Pup Takes Over Bondi Gelateria Via Curious Nation

Brand activation yet again dumps Blacktown for Bondi as B&T launches 'Justice for the West' campaign.

Increased Number Of Senior Marketers Signing Off AI Strategy Without Human Review

Are you like B&T's sub editor and just waving things through? Confess here.

DO. Grows ANZ Team With New Senior Designer & Account Director

This appointment story is a Do-ozy, if you will.


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