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B&T > Newsletter Editions > B&T Newsletter — 28 September 2026

B&T Newsletter — 28 September 2026

Published on: 28th September 2026 at 9:00 AM
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4 Min Read

‘It’s About The Human Connection’: Mastercard Bets Big On Small Business Dreams In New Campaign

Falling in love with your local barista, only for them to be deported following the working holiday visa ballot. That's priceless.

B&T’s 30 Under 30 Awards Returns For 2027!

Still operating on two original knees and without a toupee? Get your chops around this year's 30 Under 30 Awards!

Brands Put $200M In ‘The Bin’ By Failing To Caption TVCs

Let's hope this punchy session from MFA EX did not fall on deaf ears.

‘Extraordinary Disconnect’: Are Marketers Leaving Millions On The Table Due To News Site’s Clunky Brand Safety Controls?

People love news. Elsewhere, water remains wet, pigs still can't fly and pontiffs defecate in woods.

Steve Buscemi Returns For Telstra Via Bear Meets Eagle On Fire

Steve Buscemi is back for Telstra. Meaning that Home Alone 7 must not have been signed off yet.

Weekend Ratings (25-27/09/2026): Wharfie Time Blunder Helps AFL GF Become The Year’s Most Watched TV Program (So Far)

Is the NRL GF ready to steal the AFL's thunder?

Kylie Minogue Stars In AAMI’s Renowned AFL Match Day Delivery Spot Via WPP Media

After Kylie steals the show, V'Landys gets ready for his rendition of Working Class Man for the NRL's pre-game entertainment.

BNZ Breakers Reconnect With Club Roots In Retro New Brand Identity Via Colenso BBDO

Breakers decide against extra training to arrest terrible form and go for a rebrand instead.

Gumtree Shows Off First Rebrand Since 2020 With Helping Hand From Digitas Australia

You can get all manner of great stuff on Gumtree, including the 300-odd old copies of AdNews we're currently listing.

Tourism & Events NT Continues ‘Best Kept Season’ Campaign Via KWP+Partners

To our chagrin, there's no Abbie Chatfield in this latest Tourism NT work.

NBL Dribbles Into 2027 With ‘Play It Loud’ Brand Platform Via RCJ Media

With the NRL and AFL finals running riot, the NBL reminds Australia it still exists.

TAL Calls On Aussies To Spend More Time Together In New ‘Social Forecast’ Campaign

TAL may want you to spend more time with friends and family. But not B&T, we want you chained to the desk at all times.

Guide Dogs NSW/ACT Flags Lack Of Accessible & Inclusive Hiring Practices Via Keep Left

Is this the cutest brief in advertising?

News Australia & CommBank Launch National Housing Affordability Campaign

There may be a national housing affordability crisis, but Aussies aren't willing to sacrifice their avo on toast.

oOh!media Expands Melbourne Rail Offering With New Metro Tunnel Billboards

It's a great day to release Melbourne news, with none of the bludgers at work today.

Zenith Promotes Warwick Taylor To COO As Kate Lippett Takes Brisbane MD Role

A bit of deck shuffling at Zenith. No one seems to have pulled the joker, however.

Initiative Promotes Elle Galipienzo To Head Of Impact

Galipienzo said she wants to leave a mark as head of impact.

Elephant Room Opens Performance Creative Division

The elephant (not pictured) said it was delighted with the news.

Principals Promotes Tui Horo & Natalie Kules As It Refreshes Senior Leadership Team

Horo and Kules step into the Principals office to receive this promotion, rather than a slap on the wrist.

Laura Henshaw & Steph Claire Smith’s Podcasts Go Live On Shameless Media

Can you say you work in media if you don't have a podcast?

Indie Agency Wonderful Promises $25k Of Digital Expertise To One Aussie Organisation In New Initiative

Wonderful stuff.


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