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Reading: B&T Newsletter — 27 August 2026
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B&T > Newsletter Editions > B&T Newsletter — 27 August 2026

B&T Newsletter — 27 August 2026

Published on: 27th August 2026 at 9:00 AM
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4 Min Read

‘A Beachhead Moment’: Meta’s $25B Settlement In Social Media Addiction Case Sounds Alarm For Advertisers

Meta to cough up $25 billion as part of this settlement. Though we can't expect it touched the sides.

On Time Entries For The B&T Awards Close Tomorrow!

It's time to find out what you're made of. Enter the B&T Awards (and save yourself some cash) today!

‘I Used To Be Wishy Washy, Now I’m F**king Fierce’: Women In Media Awards Finalists Unite To Hear From Lifetime Achievement Winners

Frankly, if there was one panel event you needed to be at, it was this one.

Is Your AI An Assistant, A Teammate Or An Entire Marketing Team?

One thing's for certain, however. AI is a pretty mediocre copywriter.

Callaway’s Controversial Film Raises A Bigger Question: Who Was Actually Signing Off?

Good Good and Callaway hooked this one into the rough and then some.

‘There Is No One In Our Office After 5:30’: Dee Madigan & Abigail Dawson Stress The Power Of Saying ‘No’ & Prioritising A Work-Life Balance

Like B&T, there's no one in the Campaign Edge office gone 5.30. But in fairness, that's because we're at the pub.

‘Incredible Growth’: NBL Group CEO On Its Slam-Dunk Multi-Year Sprite Deal

B&T straps on its Air Jordans to hear about this new deal. Before promptly getting crossed up.

IKEA Ditches ‘Be Everywhere’ Strategy For Hyper-Local Experiences In Australia & New Zealand

Does your credit card tremble at the thought of a trip to the big blue box? Now it'll come to you!

Melbourne Confidential: Rachel Abad

Rachel Abad becomes the next face in Melbourne Confidential. Happily spills the beans, however.

Word Of Mouth May Sound Dated, But It’s More Relevant Than Ever

Word of mouth might sound old hat. But it's apparently a very trendy snapback, rather than a fuddy-duddy bowler.

Macca’s Brings Back ‘Birdie’s Brekkie Meal’ To Transport Aussies Back To A Nostalgic Time Via Wieden+Kennedy Sydney

Macca's is transporting you back to a time before you felt compelled to have $30 avo toast for breakfast.

Spotlight On Sponsors: Under Armour & Kaylee McKeown ‘COMMIT’ To The 2028 Olympics

In this week's instalment, one B&T hack bangs on about his trip to Icebergs.

TV Ratings (26/8/2026): Chantel & Wyatt Are Fuming With Rival Blockheads Courtney & Sev

Drama reigns on The Block. Unlike the B&T office, which is studious and serious.

Ex-TikTok APAC Head Of Global Education Matt Northey Joins Omnicom Media

Northey set to give Omnicom's trivia team a very healthy shot in the arm.

Aussies Spent $175B Last Summer Despite Cost-Of-Living Crisis

B&T team very pleased with its billion dollar beer contribution.

Hatched Promotes Paul Wilkinson To Lead Newly Formed National Investment Team

Paul Wilkinson hatches this new job.

Myer Group’s Dotti & Portmans Appoints Paper Stone Scissors To Creative AOR

We've been assured that more went into the pitch than a game of Scissors, Paper, Rock.

Lion, Reckitt, Mars Snacking Join AiMCO

Three new faces around the AiMCO table. Though they're having to bring their own chairs, apparently.

Foxtel & Netflix Renew Platinum Plus iQ Partnership

For only $155 a month you can get the AFL and the NRL with a side of Squid Game. How fun!

PubMatic Opens Up Office In Melbourne

PubMatic opens a new Melbourne office. And the staff have already become unbearable about coffee.


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