Initiative Australia has announced the appointment of Nick Durrant (pictured above) to the newly-created role of national chief partnerships and investment officer.
Durrant has been at News Corp for the past two-and-a-half years, most recently as national general manager of trading. Prior to that, he was national head of data and knowledge at Mindshare for five years, and head of trading at Mindshare Sydney for two years.
Durrant’s new role at Initiative is a return to the Mediabrands group, as he worked at UM for six years leading the Johnson & Johnson and Coca-Cola accounts, as well as a media strategist on Unilever.
Initiative Australia CEO Melissa Fein (pictured above) said: “Nick will be a valuable leader for our agency teams and clients because of his top-class experience in data-based strategy development, negotiation, business partnerships and implementation.
“We see his role as crucial as we focus on fusing data and analysis tools with our trading offering to deliver strong business outcomes for clients.”
Commenting on his appointment, Durrant said: “Initiative’s positioning as the cultural branding agency is an opportunity for a fusion of media skills to drive connectedness between people and brands.
“There’s a highly talented team at the agency and I am looking forward to contributing.”
Durrant joins Initiative immediately and will be a member of the agency’s national leadership group.
