News Corp’s Kidspot.com.au Launches Initiative To Prevent Bullying Among Children

News Corp’s Kidspot.com.au Launches Initiative To Prevent Bullying Among Children
SHARE
THIS



Kidspot.com.au has unveiled a new initiative in response to a poll that revealed 72 per cent of families who use the content platform have been affected by bullying.

Launched to coincide with the new school year, Kidspot Cares seeks to arm parents with the tools, support and advice they need to help their families combat and ultimately prevent bullying.

Committed to bringing parents the best advice and information about the safety and health of their family, Kidspot.com.au is partnering with You Can Sit With Me to raise awareness of its kindness initiative.

Championing inclusiveness, You Can Sit With Me is simple, safe and changes lives by using a simple wristband in schools to send a message that everyone is welcome and included in the playground.

Children are trained what to do and say if someone comes to sit with them by asking, “Are you ok?”, and at no time does the child need to offer advice or intervene in the problem – rather, offering a safe place to sit and referring them to a teacher if they feel they need help.

Kidspot editor Melissa Wilson said she is seeing so many stories on bullying from the Kidspot.com.au community.

“Families have reported experiencing bullying in some situations from as young as four at day care and pre-school,” she said.

“Kids are experiencing cyberbullying, verbal abuse and also physically violence – no one appears to be immune.

“Kids tend to be bullied for physical appearance and also because of behaviour such as ADHD, and some instances were even perpetrated by parents, such as not inviting certain kids to birthday parties.

“These stories have shocked the Kidspot team into action, which is why we are committing to Kidspot Cares and our new partnership with You Can Sit With Me.

“We didn’t want to just report on incidences of bullying – we wanted to do something to help parents, families and children stop this behaviour on an ongoing basis and ultimately prevent it.”

You Can Sit With Me founder Sophie Whitehouse said: “You Can Sit With Me is excited to be partnering with Kidspot.com.au to help parents achieve similar goals by supporting children and students to encourage inclusive behaviours.”

The Kidspot Cares campaign also includes:

  • All of Kidspot’s bullying resources and information in one place on the site for parents.
  • Government-approved group Interrelate, which does bullying talks in schools, are on board to supply helpful advice and content on an ongoing basis.
  • The sharing of personal stories of families who use Kidspot on how they have combated or prevented bullying.
  • Psychologist Belinda Williams has come on board as Kidspot’s resident psychologist to offer advice for parents.
  • Psychologist Belinda Williams and Sophie Whitehouse will discuss bullying on Kidspot’s podcast, The Juggling Act, live on Wednesday.
  • In a powerful new video, Kidspot will share the emotional story of a mum who lost her daughter to bullying to help stamp out bullying in schools and raise awareness on how to keep our kids safe.

 

Please login with linkedin to comment

bullying kidspot Kidspot Cares Kidspot.com.au You Can Sit With Me

Latest News

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
  • Media

FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations

Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast
  • Media

Newsreader Katrina Blowers Launches Claiming Your Confidence, The Podcast

Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one:  featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]

Production house Sam I Am Steps Up Roster With Five Fresh Directors
  • Media

Production house Sam I Am Steps Up Roster With Five Fresh Directors

Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]

DiDi Partners With Urban List For Make It A Date Campaign
  • Campaigns

DiDi Partners With Urban List For Make It A Date Campaign

DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]

Archetype Appointed By HTC, Tile And Upright Technologies
  • Media

Archetype Appointed By HTC, Tile And Upright Technologies

Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]

Wrike Introduces New Marketing Tool
  • Technology

Wrike Introduces New Marketing Tool

Wrike unveils new marketing tool that apparently comes wrapped in excess bubble wrap for those who enjoy a good popping.

Music online concept - phablet and headphones on the wooden desk
  • Media

SCA’s Live Radio Streaming Audience Up 35% Year On Year

SCA’s live radio streaming continues to rise with 1.1million listeners recorded at the end of June 2020, up 35 per cent year on year. Catch up radio podcasts continue to be on trend with a total of 3.2 million downloads recorded at the end of June, this is a 49 per cent year on year […]

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]