B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Unveils New Sales Leadership Team
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > News Corp Unveils New Sales Leadership Team
Advertising

News Corp Unveils New Sales Leadership Team

Staff Writers
Published on: 10th April 2017 at 4:11 PM
Staff Writers
Share
2 Min Read
SHARE

News Corp Australia has announced two key appointments to its leadership team with MCN’s Danny Lavell (pictured above) joining News Corp as general manager, consortium agencies, while Paul Blackburn (below) has been appointed as general manager, key accounts.

These two new roles follow the recent promotion of Rachel Savio to group general manager, network strategy.

1a543dc

Lavell has been national head of direct sales with MCN for the past four years. He is a highly respected media executive with 20 years experience in both publishing and television, including 16 years at ACP prior to his time with MCN.

Blackburn also has close to 20 years’ experience in media sales, including 10 years with Pacific Magazines before joining NewsLifeMedia as NSW Sales Director in 2012.  In 2015, he became director, sales and strategy and then moved to the role of commercial director – Lifestyle. Most recently, he has been general manager, NSW network sales.

Savio is one of News Corp’s most seasoned sales executives with a number of senior sales roles including national advertising director of The Australian and general manager sales for The Australian, Business Spectator, Eureka Report and WSJ Australia.

News Corp Australia executive general manager network sales Lou Barrett said of the appointments: “I am really excited to welcome Danny to the News Corp team. With this strong network sales leadership team now in place we are well positioned to drive our strategy and work together to achieve excellence and results as we focus on earning the right to be our clients’ primary media and marketing partner.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Emaling, Lou Barrett, paul blackburn
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?