News Corp Unveils New Sales Leadership Team

News Corp Unveils New Sales Leadership Team
SHARE
THIS



News Corp Australia has announced two key appointments to its leadership team with MCN’s Danny Lavell (pictured above) joining News Corp as general manager, consortium agencies, while Paul Blackburn (below) has been appointed as general manager, key accounts.

These two new roles follow the recent promotion of Rachel Savio to group general manager, network strategy.

1a543dc

Lavell has been national head of direct sales with MCN for the past four years. He is a highly respected media executive with 20 years experience in both publishing and television, including 16 years at ACP prior to his time with MCN.

Blackburn also has close to 20 years’ experience in media sales, including 10 years with Pacific Magazines before joining NewsLifeMedia as NSW Sales Director in 2012.  In 2015, he became director, sales and strategy and then moved to the role of commercial director – Lifestyle. Most recently, he has been general manager, NSW network sales.

Savio is one of News Corp’s most seasoned sales executives with a number of senior sales roles including national advertising director of The Australian and general manager sales for The Australian, Business Spectator, Eureka Report and WSJ Australia.

News Corp Australia executive general manager network sales Lou Barrett said of the appointments: “I am really excited to welcome Danny to the News Corp team. With this strong network sales leadership team now in place we are well positioned to drive our strategy and work together to achieve excellence and results as we focus on earning the right to be our clients’ primary media and marketing partner.”

Please login with linkedin to comment

Danny Lavell Emaling Lou Barrett paul blackburn Rachel Savio

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.