Bauer Media has announced it has acquired Inside Out, Country Style and HomeLife.com.au from News Corp’s magazine portfolio.
Bauer general manager, publishing, Fiorella Di Santo, said, “We’re thrilled to bring Inside Out, Country Style and HomeLife.com.au to Bauer. Although we already have a strong position in the homes category, this acquisition is a natural fit for us in terms of further deepening our category specialisation. We will now be part of the entire customer Home journey, no matter what budget, geographical area or aesthetic.
“Homes are central to Australian lives; it is elemental to who we are, not just where we are. With almost three million Australians now reading at least one home magazine every month, we are delighted to work with brands which will become an important destination for readers who are looking for creative inspiration and expert advice across all areas of Home interest.”
News Corp Australasia executive chairman, Michael Miller, said: “These are strong brands with strong teams behind them and we want the best for their future. These titles and their editorial teams are the ideal complement to Bauer’s existing stable of homes titles and we know that they will have a strong publishing future with Bauer.”
Bauer CEO, Paul Dykzeul, added: “We are extremely pleased to announce this news, as it’s a key milestone in delivering against our core strategic priorities, our strategic business growth and our commitment to invest in deep category specialisation. It is the first acquisition for Bauer in Australia since we bought beautyheaven in 2015, and it signifies our position of leadership and as subject matter experts in this category.”
