News.com.au, in partnership with the Judith Neilson Institute for Journalism and Ideas and the Australian Science Media Centre, has launched a new a content series focusing on the impacts of climate change on Australia’s way of life.
The Murdoch-owned news site is known for its more conservative views when it comes to climate change, often-times denying its existence altogether, which makes the new content series particularly intriguing.
In a press release, news.com.au said the series created in collaboration with scientists, looks at how climate change will affect the average Australian’s way of life, debunks the myths around climate change and bushfires, and looks at what people can do to make a difference.
News.com.au editor-in-chief Kate de Brito said: “If there was any positive to emerge from the tragic bushfires of summer it was seeing how much Australians cared about each other and their country including the many species of animals and plants lost to the fires. Climate change is a divisive topic but what brought Australians together was not discussions about carbon credits, rather their shared love of this great country and a new focus on creating a more sustainable future.
“We began working with the Australian Science Media Centre in early December and we are grateful to them and the Judith Nielson Institute for Journalism and Ideas for their support in accessing the skills and knowledge of scientists and researchers who work in this area.”
Australian Science Media Centre chief executive Dr Susannah Eliott said it was delighted to be working with News.
“Issues such as climate change and extreme weather are vitally important to Australia and it’s critical that we get clear and accurate information from our media outlets. Bringing scientists and journalists together to work collaboratively on these important topics will help all Australians get the information they need.”
Judith Neilson Institute executive director Mark Ryan said: “The big and most important issues are by their nature complex. They’re difficult to explain to a general readership in ways that are both compelling and grounded in facts.
“Putting more scientists in newsrooms can help journalists better inform their readers with evidence-based reporting. Ultimately, the aim is to build a broad base of shared knowledge across our community and this initiative is a small step towards that goal.”
Launching today, the Time is Now series will roll out over the next week on news.com.au through editorial, interactive graphics, video and social content.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]