News Corp Australia has unveiled an investment in digital finance news group Stockhead, marking the occasion with a 12-page print insert in The Australian and stories published on News.com.au.
Stockhead are a content company that deliver business insights, primarily focusing on small cap companies on the ASX after company founders David Greer and Jonathan Younger identified the sector as lacking coverage and attention.
According to News Corp Australia executive chairman Michael Miller, Stockhead represented an attractive investment on two key fronts: their strength of information and existing portfolio.
“The high net worth investors and audience who value The Australian Business Review for the
latest in business news and information, analysis and insights will benefit enormously from this
extended and specialised coverage,” said Miller.
The investment accompanies a similar move made by News Corp last year with full service video
production company, Visual Domain.
Stockhead’s revenue model is based on content marketing rather than traditional banner
advertising, with commercial content identified as advertising at the bottom of each article to
distinguish it from independent editorial content.
Stockhead CEO David Greer welcomed the investment, adding: “This investment allows us to take our business to a new level to benefit both our clients and our audience.”
“We’ve spent several years assembling a team of 25 specialists to follow more than 1900 gold
explorers, cancer fighters, pearl farmers, drone manufacturers and infant formula makers
focused on making their big breakthrough.”
“These small-cap companies represent a vital slice of Australian entrepreneurial life overlooked
for too long.”
