News Australia has announced the appointment of Marie Joyce as general manager of its content marketing agency, Suddenly.
In this newly created role, Joyce will lead the agency’s strategic direction and growth initiatives, overseeing client relationships and driving innovative content solutions across Suddenly’s diverse portfolio of clients.
Suddenly provides content creation, production services, audience development strategy and consumer insights for some of Australia’s leading brands including Chemist Warehouse, Youi, The Good Guys and Westpac.
The agency is part of News Australia’s suite of commercial content brands, which also includes Medium Rare, Storyation and Visual Domain.
“Suddenly has had an exceptional year building momentum in the market, with existing clients expanding their partnerships and new clients recognising the value and power of brand content. Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level,” said Mike Connaghan, News Corp Australia managing director, commercial content.
Joyce brings more than 15 years of experience in content marketing, commercial strategy, and media to the role. She has spent the past four years at Mamamia, most recently as national sales director. She has also worked at Nova Entertainment, Bauer Media Group and ACP Magazines.
“I’m passionate about solving client problems through creativity, data-led insights and compelling storytelling. Suddenly has a well-earned reputation for delivering content that deeply resonates with audiences and drives results. I’m excited to build on that success alongside such a talented team,” commented Joyce on her new role.
Joyce will undertake her new role next month and will be based in Melbourne.
Joyce was just awarded the Media Sales/Account Management award at B&T’s Women In Media.
