New Sports Streaming Service Recruits Cristiano Ronaldo For Theatrical TVC

New Sports Streaming Service Recruits Cristiano Ronaldo For Theatrical TVC

With so many streaming services currently available to consumers, launching a new product is becoming increasingly difficult.

So what better way to announce yourself than with an exhilarating campaign featuring, arguably, the world’s biggest sporting superstar.

That’s exactly what new service LiveScore has done.

LiveScore has just launched in the UK and Ireland, providing users with live scores from around the globe and live-streaming matches from Serie A, Primeira Liga, Eredivisie, the Turkish Cup and more for free.

To get its name out there, LiveScore has enlisted Portuguese megastar Cristiano Ronaldo for its first-ever brand campaign.

‘More Than A Score’ highlights all of the theatre, drama, and entertainment that live sport brings.

Ric Leask, Marketing Director at LiveScore, said: “We are hugely excited to unveil ‘More Than A Score’, our biggest ever brand campaign and debut TVC. We can think of no better way to do this than with a starring role for Cristiano Ronaldo, our Official Global Brand Ambassador and the greatest player of all time.

“As football fans we know that the beautiful game is about far more than a score, and we believe our audience around the world will love the emotion and feeling this campaign will unlock. This is a superb piece of work from our new agencies Wonderhood Studios and Bicycle, who we were delighted to appoint this year to our agency roster. We can’t wait to get started together.”

It was a message that apparently hit home for Ronaldo himself, who shared the video on his Twitter and described it as “so true”.

The latest ad comes as another example of the extreme marketability of Ronaldo.

He was recently appointed as a global ambassador for massage gun brand Therabody and has starred in a global campaign for the brand.

Earlier this year, Ronaldo made headlines when he removed a bottle of Coke from a press conference at the Euro 2020 tournament and said “drink water“.

The move caused an instant drop in Coca-Cola’s share price.

 

 




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