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B&T > A New Golden Age Of PR Has Arrived (But Not For Everybody)!
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A New Golden Age Of PR Has Arrived (But Not For Everybody)!

Neil OSullivan MPRIA 2
Published on: 31st March 2015 at 6:00 AM
Neil OSullivan MPRIA 2
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Public Relations Institute of Australia’s (PRIA) marketing and communication Manager, Neil O’Sullivan, sat down recently with Chris Savage, outgoing Chief Operating Officer, STW Group, to discuss the move away from STW, his insights into the PR landscape, and what lies ahead for the industry.

Discussing what lead to his decision Mr Savage stated, “In the last 12 months I began to feel that I was in my comfort zone, and there is no growth in your comfort zone”. Mr Savage reflected that in his 25 years in the PR industry his fondest memories are working with clients, and that it is ‘hard work’ above all else that creates ‘luck’ in your career.

Chris Savage

When questioned on the future structures of a PR consultancy, Savage said, “PR agencies do not need to think outside the box to succeed in a fast changing marcom world. Rather, expand the box of what you do. Push out into new areas that are still natural to the core of public relations.”

“The PR industry is moving into uncharted waters as the lines between different parts of our industry continue to blur,” he explained. “Industries are being made extinct that aren’t moving fast enough, but I have never felt more optimistic about the PR industry.”

The experienced professional alluded to the great hope ahead for those in the industry that evolve in the right way. The move toward personalisation and engagement due to the changes in communication and technology fits the DNA of the PR professional.

“The way communication is evolving absolutely plays into the sweet spot and strength of the industry… it’s a great time to be in our industry and the big PR agencies that are changing are growing fast and growing well.”

To watch the full interview, click here.

 

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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