New Categories & Changes Announced For 2023 Effies

New Categories & Changes Announced For 2023 Effies

The 2023 Australian Effie Awards are now open for entries, with Advertising Council Australia (ACA) announcing new changes designed to make it even easier for brands and marketers to participate.

Three new Effies categories will expand recognition of effectiveness into additional marketing disciplines – CX, social and innovation – while a streamlined online entry process will simplify submissions. In addition, a more flexible pricing structure aims to encourage smaller, new and returning entrants to take part in the Effies program.

ACA CEO Tony Hale said the enhancements to the awards program are timely because they provide marketers with more opportunity to benchmark their success and gain recognition alongside Australia’s top brands and agencies.

“There has never been a more important time to showcase marketing effectiveness. In uncertain economic times, marketers need to demonstrate the value of their work.

“Entering The Effies gives them an opportunity to showcase the power and impact of great advertising while also providing a rare opportunity to learn from the industry’s best marketers and most effective campaigns,” he said.

To help entrants craft an award-winning entry, ACA has added 2022’s Grand and Gold Effie-winning case studies to its Effectiveness Database at Effie.org.au, which are free for members to download.The industry body will also host a free webinar at 12:00pm AEDT, Wednesday 29 March for agencies and brands who are considering entering this year’s awards. Hosted by Effies judge and DDB Group Chief Strategy Officer Fran Clayton and ACA CEO Tony Hale, the session will cover changes to this year’s program and how to utilise past case studies to craft a standout Effie entry. More details and registration here.There are 25 categories to enter in this year’s Effie Awards, with all categories and criteria found online at the Effies website. On-time entries close 1 June 2023 but late entries will be accepted up to 15 June with a fee.

Finalists will be announced on 2 August, with winners announced at an awards dinner and presentation in Sydney on Thursday 12 October, details of which will be announced soon.ACA would like to thank its marquee sponsor, Think TV, for its ongoing support which has been integral to the success of The Effies. ACA would also like to thank its supporting sponsors AdStandards, Google and UnLtd.




Please login with linkedin to comment

2023 Australian Effie Awards Advertising Council Australia

Latest News

Cannes In Cairns Welcome & Closing Parties, Side Events Revealed!
  • B&T Exclusive

Cannes In Cairns Welcome & Closing Parties, Side Events Revealed!

From reef excursions to VIP marketer dinners and big brand activations such as Samsung Haus, the eagerly anticipated Cannes in Cairns Extras have been revealed. Secure your Cannes in Cairns tickets now! Attendees at this year’s Cannes in Cairns, presented by Pinterest, are in for a treat as the extras are back — bigger and […]

“Scandalous Gatekeepers” – SBS And ABC Say Big Tech “Threatened” Them With App Removal Unless They Paid Eyewatering Placement Fees
  • Media

“Scandalous Gatekeepers” – SBS And ABC Say Big Tech “Threatened” Them With App Removal Unless They Paid Eyewatering Placement Fees

If anyone is a fan of drama then we recommend you head over to the Parliament of Australia website where a heated battle is ensuing between FTA television and streaming platforms.  FTA television networks including ABC, SBS, Seven, Nine, and Network 10 are appearing before the Environment and Communications Legislation Committee today, to argue that […]

Livewire & Wildfire Sign Exclusive Global Partnership
  • Media

Livewire & Wildfire Sign Exclusive Global Partnership

Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year
  • Marketing

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year

TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
  • Campaigns

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two

NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]