Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.
The compact automated service kiosk is the ideal service and value-add to high foot traffic locations such as airports, train stations, office buildings, shopping and convention centres, hotel lobbies, to name a few.
The Polishoe shoe polish kiosk stands only 62 x 52 cm and 175 cm tall, featuring a high-definition 32-inch screen, which provides an attractive high-visibility advertising canvas for broad-scale and specific men’s audience focused brands to use.
Polishoe CEO Daniel Yess said, “We have had an overwhelmingly strong response from both venues and advertisers alike.
“Building on the massive success the concept has had abroad, we are already seeing growing demand to take the Polishoe kiosks into a wide scope of venues.”
“The platform is suitable for bespoke still and video content and is an ideal visual display avenue for businesses, charities, brands and location relevant communication.
“The Polishoe kiosks are already mushrooming all across Melbourne CBD office buildings and facilities, with demand also pouring in from Sydney, Canberra and Brisbane, among other locations,” he added.
Apart from the convenience and added spark for first impressions it provides, the shoe polish concept is an ideal way to raise brand awareness and as a fundraising platform for charities with a distinct aim at a predominantly male audience.
Requiring only standard power supply and a small (62 x 52 cm) floor space, the new indoor/DOOH platform is the ideal addition to any retail environment, at expos/events and key locations where uncompromised presentation matters and strong foot traffic can be reached.
“We offer a choice of hosting contracts for venues, and different advertising plans for still/video content, share of voice and frequency across prime-time and off-peak display,” added Yess.
The new Polishoe platform offers flexibility and scope, and poses a powerful indoor/DOOH advertising channel for brands and organisations wanting to speak directly and powerfully to their target group.
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