Network 10 has announced its new cooking show, Farm to Fork, which will air every weekday at 4.00pm beginning Monday, 11 November on Network 10.
Filmed around Australia and co-hosted by new MasterChef Australia judge, author and acclaimed chef, Andy Allen, along with Michael Weldon and Courtney Roulston, Farm to Fork will help all Australians eat and live well by inspiring families to not only cook at home but to also understand more about the produce they are using.
Main photo credit: @ Kitti Gould
In addition to the television show, Farm to Fork will extend into digital and social media, as well as licensing.
Farm to Fork’s key partners include Coles Supermarkets, Jalna Dairy Foods and Red Island Extra Virgin Olive Oil.
Farm to Fork is the first project from Dual Entertainment, a premium content creation company set up earlier this year by experienced media professionals Darren Anderson and Rikki-Lee Lacco.
Anderson said: “We are thrilled to present Farm to Fork to Australia from 11 November.
“Dual Entertainment was built to create and distribute innovative, high-quality content across multiple platforms and this project is the epitome of that.”
Lacco said: “Andy, Courtney and Michael have helped us create a truly informative, entertaining and beautifully-filmed product that is the ideal addition to 10’s weekday afternoons.
“We can’t wait for viewers to engage with Farm to Fork on the television screen and beyond.”
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]