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Reading: Netflix Taps Bozoma Saint John For CMO Role
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B&T > Media > Netflix Taps Bozoma Saint John For CMO Role
Media

Netflix Taps Bozoma Saint John For CMO Role

Staff Writers
Published on: 2nd July 2020 at 10:10 AM
Staff Writers
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Netflix has snared Endeavor marketing exec Bozoma Saint John as its new CMO.

Saint John will replace Jackie Lee-Joe, who was only in the role for 10 months, with Saint John being the third chief marketing officer in less than a year.

She said in a statement: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being.

“I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Prior to her two year stint at Endeavour, Saint John’s worked at Uber as chief brand officer, while also serving time as head of consumer at Apple.

Netflix chief content officer Ted Sarandos said: “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone.

“As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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