Netflix has snared Endeavor marketing exec Bozoma Saint John as its new CMO.
Saint John will replace Jackie Lee-Joe, who was only in the role for 10 months, with Saint John being the third chief marketing officer in less than a year.
She said in a statement: “I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being.
“I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Prior to her two year stint at Endeavour, Saint John’s worked at Uber as chief brand officer, while also serving time as head of consumer at Apple.
Netflix chief content officer Ted Sarandos said: “Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone.
“As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”
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