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B&T > Marketing > Opinions & Analysis > Netflix To Launch In Australia In March 2015
MarketingMediaOpinions & Analysis

Netflix To Launch In Australia In March 2015

Staff Writers
Published on: 19th November 2014 at 10:04 AM
Staff Writers
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Internet movie and TV subscription service Netflix is heading down under, announcing today it will expand into Australia and New Zealand in March 2015.

Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available.

At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation’s All Hail King Julien.

Netflix, available on hundreds of internet-connected devices, will also be home to the critically acclaimed documentaries Virunga and Mission Blue, and stand-up comedy specials Uganda Be Kidding Me, Live, from Chelsea Handler and Jim Jefferies’s BARE, among many others.

The Netflix ANZ selection will expand in 2015 to include highly anticipated original series family thriller Bloodline starring Ben Mendelsohn, Kyle Chandler, Sissy Spacek, Linda Cardellini and Sam Shepard; the gripping Super Hero tale Marvel’s Daredevil featuring Charlie Cox, Rosario Dawson, Deborah Ann Woll, Elden Henson and Vincent D’Onofrio; Sense8, a new globe-spanning thriller series from the creators of The Matrix trilogy and Babylon 5, and, from the creator of Friends, Grace and Frankie with Lily Tomlin and Jane Fonda.

Since launching its online service in 2007, Netflix has been connecting people to the stories they love. With a constantly improving user experience, advanced personalisation technology and a curated selection of films and TV shows, members are able to create their own viewing experience and can easily discover new favourites, while reconnecting with popular characters and stories.

Netflix members with a broadband connection can watch whenever, wherever they like, and on any Netflix-ready device they choose. Members can start watching on one device, pause, and then pick up where they left off on another, at home or on the go. It’s easy to sign up for a one-month free trial and cancel anytime.

Netflix will be available at launch on smart TVs, tablets and smartphones, computers and a range of internet-capable game consoles and set-top boxes. Additional details on pricing, programming and supported devices will be available at a later date.

Consumers can sign up to be alerted when Netflix is available on www.netflix.com.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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