Streaming service Netflix and Aussie burger brand Grill’d have teamed up in celebration of National Burger Day and the upcoming release of Stranger Things 4 and announced the limited edition Demogorgon Burger, as well as a transformation of the Grill’d Galeries restaurant in the Sydney CBD.
The Demogorgon Burger features grass-fed Australian beef pattie, roasted peppers, dill pickles, and cos lettuce, smothered in backyard burger sauce and sour cream. It also comes with a deadly buffalo dipping sauce.
Additionally, the Grill’d Galeries restaurant in Sydney CBD has been transformed into the Upside Down, with fans able to step through the rift into an immersive world complete with vines, floating spores and interactive experiences.
There is also a national consumer promotion for Relish Members, with the major prize, a trip for two to San Francisco to experience the Stranger Things: The Experience fan exhibit.
Ben Goss, chief marketing officer, Grill’d says: “Every Grill’d burger is made using the freshest all natural ingredients so I guarantee you’ll be rating this Demogorgon burger an eleven out of ten. Netflix and Grill’d partnering on this phenomenal series has been a monster journey. The best way to immerse yourself in the new season is by defeating your very own Demogorgon, alongside the gang from Hawkins.”
Eduardo Mendez, Netflix ANZ head of marketing partnerships, said: “Stranger Things is a global phenomenon which continues to entertain people of all ages. Netflix is thrilled to celebrate the fandom of Stranger Things with Grill’d in Australia. What better way to mark the new season premiere with the release of this epic Demogorgon Burger.”
Since its release in 2016, Stranger Things has become one of the most loved shows here and around the world. Garnering over 65 award wins and 175 award nominations, the nostalgic 80’s supernatural fan favourite is back tonight for its fourth and penultimate series.
Stranger Things 4 Vol. 1 premieres Friday 27 May, 5pm AEST only on Netflix.
The Demogorgon Burger is available for a limited time at all Grill’d restaurants Australia wide until 16 June 2022.
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]