Following the successful launch in November 2015 of more than 75 interactive and eye catching end cap displays complete with demonstration functionality in Harvey Norman, and in collaboration with shopperXP, NESCAFE Dolce Gusto has emerged as a clear #2 player in the hotly contested coffee system market.
Since the launch of the permanent point of sale fixtures, NESCAFE Dolce Gusto has seen a steady increase of market share, most recently in March 2016 recording its highest market share of 29 per cent (Source: GFK Data Mar 2016).
NESCAFE Dolce Gusto brand manager, Bryan Wyn, said, “The growth is testament to the continued brand investment in TV advertising, machine innovation, competitive price promotions and ongoing in store demonstrations from shopperXP’s highly trained sales staff.”
These strong sales and share results cap off a great start to 2016 for NESCAFE Dolce Gusto which has also been awarded the 2016 Canstar Blue award for ‘Most Satisfied Espresso Machine Customer’.
shopperXP client experience director Brendon Walker said, “We love working with innovative products and clients that invest back into bricks and mortar. In today’s retail landscape, competition is not just between brands, it’s also about whether to buy online or in-store.
“Online shopping cannot replace the experience of placing a product in the consumers’ hands via sampling or demonstration. This strategy is sending consumers in to stores wanting to touch, smell, taste and interact with products before they buy them. NESCAFE Dolce Gusto has proven the in-store experience works.
“NESCAFÉ and the shopperXP team are now gearing up for a big Mother’s Day in May, one of the busiest retail days of the year. Historically the category has been very popular for Mother’s Day, so the Dolce Gusto coffee machines are sure to be a hot item.
“Expertly trained sales staff will be featured at selected Harvey Norman, Big W and Target stores across the country to assist customers and share some freshly brewed coffee.”
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]