Strategic public relations and communications agency, Narrative Communications, has appointed a Sydney director to lead its new office.
Sophie Mullen, who recently relocated from London, will step into the role where she will work closely with both Narrative and its sister agency, NewsFlash Media, across corporate and strategic communications, reputation management, crisis advisory, and executive media training.
“Narrative has built a strong reputation for thoughtful, strategic work with clients across Australia and opening a Sydney office reflects the next phase of that work,” Mullen said. “I’m incredibly excited to be building a team of local experts who will help our clients navigate complex communications challenges.”
Prior to joining Narrative, Mullen held senior corporate communications roles for Deliveroo in the UK and Ireland and advised high-profile clients during her tenure at Hanbury Strategy and Burson.
Mullen follows a family legacy in public relations, with her grandfather Laurie Kerr, a pioneer of the industry and founder of International Public Relations, one of Australia’s first international communications consultancy.
The director brings more than eight years’ experience across corporate communications, reputation management, and issues and crisis management, and her experience spans a range of sectors including technology, infrastructure, and financial services.
For the agency, the expansion from the Melbourne-based firm marks a key step in its national growth strategy to better serve clients across Australia.
The strategy, led by principal Lahra Carey, who will be based between Melbourne and Sydney, says the addition of dedicated Sydney resources “will enable Narrative to strengthen its presence in the Australian market”.
“Opening a Sydney base is a natural next step for Narrative. We already work with clients across Australia, so having a physical presence in Sydney allows us to strengthen those relationships, attract new partnerships, and continue delivering strategic, high-impact communications support at scale,” Carey said.
“With Sophie’s addition as Sydney director, we’re building a team that brings deep expertise, global perspective, and strong local insight for all client needs.”
