Naked Worldwide has appointed Izzy DeBellis to the newly created combined role of group chief creative and strategy officer.
DeBellis, previously co-chief creative officer at kbs New York, will be leading the new department combining creative and strategy globally.
The new role is the latest evolution in Naked’s transition from world-class strategic shop to full-service creative solutions agency.
“Naked has always attracted brilliant misfits who don’t fit into neat boxes,” said Matt Melhuish, Group CEO, Naked and Enero. “Izzy is an example of creative talent who is also a vital contributor to the strategic process, making him perfect for this role. In our view, the true power of both strategy and creative can only be realized by bringing them together and reforming into one department. Under Izzy’s leadership, strategy and creative will collaborate from the start and be jointly responsible for the outcome. This strategic creativity will deliver beautiful strategy and powerful work.”
To be based in New York, in his new role, DeBellis will be responsible for integrating, evolving, and leading strategic creativity across Naked hub offices in the US, UK and Australia.
Prior to joining Naked, DeBellis was part of a leadership team at kbs, NY, that led the agency to Advertising Age’s ‘A-list Top 10 Standout Shop’ in 2012 and Advertising Age’s ‘Top 10 Agencies To Watch’ in 2013.
While there, he managed a team of over 100 creatives and 50 production and content staff, sat on the Executive Leadership team, and served as the business and strategy lead on key agency accounts such as BMW, Vanguard Mutual Funds, AMEX, Adopt-Us-Kids and Gold by Jay-Z among others.
Prior to kbs, Izzy was a founding partner of Berlin Cameron for over 12 years, growing it from seven partners to over 100 employees with clients including Coca-Cola, General Motors, Nestle Purina and the NBA. Impressive growth and the quality of their work made them ‘Agency of the Year’ in 2004. In his 20-plus years in the industry, DeBellis has delivered award winning creative on brands like BMW, Coca Cola, Reebok, Subaru, VW, Purina, and more—earning him Clios, One Show Pencils, Webby Awards and D&AD’s, among others.
Naked Australia CEO Carl Ratcliff said: “Disrupting orthodoxy is what makes Naked ever relevant for our clients. Izzy’s appointment reflects an unorthodox need blooming in Australia for not just integration, but for original talent to imagine strategy and build outstanding execution, simultaneously. Left and right brain doing what they do best. Together. Not separately.”
Wellbub, a trailblazer in promoting maternal well-being in Singapore, launched its groundbreaking campaign, ‘The Ruin I Need To Fix,’ on Tuesday, 27th February 2024. This transformative initiative aims to challenge societal norms surrounding postpartum bodies, fostering inclusivity and empowering new mothers to embrace the beauty of their journey. The Wellbub team, in collaboration with photographer […]
Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]
Avenue C has won the media account for kitchen appliance brand KitchenAid, B&T can reveal. The North Sydney-based agency snared the media planning and buying work away from Havas. M&C Saatchi-owned Bohemia and fellow indie agency This Is Flow are understood to have been involved in the pitch, too. KitchenAid had awarded its media planning […]
The ballet takes us away from the everyday – a feeling that inspired the theme for West Australian Ballet’s 2024 Season ‘The Discovery.’ In partnership with VML, West Australian Ballet worked with renowned photographer Jason Capobianco to bring the sensation of the 2024 theme to life. ‘The Discovery’ concept explores how ballet takes audiences someplace […]
Icon Agency’s Digital UX design team has partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach. Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on […]
Tracksuit has announced it has raised $20.5 million AUD in Series A funding, led by Silicon Valley-based firms Altos Ventures and Footwork. Lead Image: Matt Herbert & Connor Archbold The funding marks the company’s second external investment, reaching a staggering valuation of $142.9 million AUD and achieving $9.5 million ARR in just under three years. […]
She Creates has revealed its plans for 2024 with a new committee and revamped structure to support women in the creative industry. Lead image: Amy Lambert & Elise Rundell She Creates is a volunteer-run, not-for-profit organisation dedicated to inspiring, promoting and representing women in the creative communications industry of Adelaide. “As we start this new […]
Carlton FC had an epic run to the finals series but fell short just one game before the grand final, succumbing 63 points to the Brisbane Lions 79. As the 2024 season looms, the Blues are focused on taking it one step further. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major […]
Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]
Credit Union SA has partnered with a local South Australian integrated agency, kwpx, on a new brand campaign, ‘We CU SA,’ that highlights their love for the state. The recently launched large-scale brand campaign showcases Credit Union SA as one of the last remaining credit unions solely focused on South Australian members. The campaign captures […]
Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]
Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]