MyDeal Launches New Brand Identity Via Christopher Doyle & Co

MyDeal Launches New Brand Identity Via Christopher Doyle & Co
B&T Magazine
Edited by B&T Magazine

MyDeal an Australian online marketplace has revealed its bold and energetic new brand identity.

The new look and feel has been created by the MyDeal team in collaboration with the renowned independent creative studio, Christopher Doyle & Co, and represents MyDeal’s evolution over the past ten years.

Born with the vision of making life more affordable for all Australians, MyDeal has been bringing customers great prices and the biggest range of home and lifestyle products since launching in 2011.

The rebranding initiative is a logical next step in MyDeal’s evolution and aligns with the strategy which is delivering continued and accelerated growth.

Over the past 12 months, MyDeal has cemented its position as one of Australia’s leading online retail marketplaces for home and lifestyle products by growing significantly faster than the industry average to deliver record growth.

The company’s focus on the shopping experience and range has fuelled growth by making customers’ lives easier through quick, convenient delivery and a straightforward and uncomplicated shopping process.

The sophisticated, yet fun, brash, yet friendly new look is built on three pillars; confidence, approachability and simplicity.

The full brand refresh includes a new logo that encompasses a smiling ‘Y’, updated typography, a vibrant new colour palette and a change in brand tone of voice to match this invigorated energy.

Each element of the new brand has been designed to emanate the emotion of that ‘MyDeal feel’.

That feeling of happiness and joy when finding a great product and brand at a great price, a powerful reflection of MyDeal’s mission to promote a positive eCommerce experience for both buyers and sellers.

With this initial phase of the strategy underway, the plan to roll out a far broader brand campaign that will see MyDeal go ‘above the line’ through traditional media channels including TV, radio and out of home.

This will kick off this week with LED signage to feature within the AFL and NRL games, with premium outdoor billboards to go live late August across Brisbane, Sydney and Melbourne.

MyDeal’s newly appointed CMO, Ryan Gracie, said: “After an amazing journey over the past 10 years, now is the perfect time to be giving MyDeal a new look and feel, creating a memorable personality that we know Aussie shoppers are going to love.

“I’ve joined MyDeal at a pivotal moment in the company’s growth story and I couldn’t be more excited to be working alongside founder and CEO Sean Senvirtne,head of brand John Barkle and the broader team to take this brand to a new level.

“The revitalised identity allows us to connect with a new generation of online shoppers by bringing to life the MyDeal shopping experience in a fun and approachable way, at MyDeal you really can buy happiness. This is our first step on the journey to making MyDeal famous.”




● Founder & CEO: Sean Senvirtne

● Chief marketing officer: Ryan Gracie

● Head of brand & loyalty: John Barkle

Creative agency: Christopher Doyle & Co

● Christopher Doyle

● Stephen Grace

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Christopher Doyle & Co MyDeal Ryan Gracie

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