More Heat For Coke’s Customisation Tool As It Bans ‘Palestine’, ‘Black Lives Matter’ And ‘Mohammed’, But Not ‘White Pride’
Coke’s customisable bottle tool has blocked the name Mohammed – the world’s third most popular name – and ‘Palestine’.
Yesterday, Coca-Cola was exposed for blocking customers from adding the words ‘lesbian’ or ‘Gay Pride’ to it’s customisable Coke bottle while allowing ‘White Pride’ and ‘Cock Suckers’.
Now, further investigation has revealed a number of other words and phrases blocked by the tool.
As explored by B&T previously, the word ‘Mexican’ is currently blocked on the customisation tool, but not ‘British’, ‘American’ and ‘Australian’.
Twitter user Rami Ismail pointed out that on the US store, the word ‘Palestine’ is blocked, as is the name Mohammed. Both of these facts have been verified by B&T.
However, according to Ismail’s original tweet, ‘Israel’ was unblocked.
When tested by B&T, trying to type ‘Israel’ on the bottle led to Coke’s error message: “Oops! Looks like the name you requested is not an approved one. Names may not be approved if they’re potentially offensive to other people, trademarked, or celebrity names.”
Journalist and author Laura Kate Dale also said on Twitter that ‘Black Lives Matter’ was blocked, but ‘blue lives matter’ and ‘Nazis’ wasn’t.
When tested by B&T, ‘Blue Lives Matter’ (both capitalised and uncapitalised) were both blocked on the US site, as were both ‘Nazi’ and ‘Nazis’.
However, ‘Black Lives Matter’ was also still blocked.
This suggests that Coke is adding more words to the blocked list, though it’s process for approving or not approving certain phrases is unclear.
Bizarrely, it has still not approved ‘Gay Pride’, but still allows ‘White Pride’.
Now, though, when you create a mock-up Coke bottle on the site, there is text over the picture reading ‘pending approval’ – yesterday, there was not.
While Coke has yet to respond to the newsstorm, you can now put ‘lesbian’ on a Coke bottle. You can also still put ‘cock suckers’.
Please login with linkedin to comment
Coca ColaLatest News
From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
Yaron Farizon not only getting to grips with with the local MediaCom business, but also the wilds of North Sydney.
Indie Digital Agency Half Dome Acquires Consumedia
Half Dome today announced the acquisition of independent media agency Consumedia to create a full-service media agency, working with enterprise level clients across Australia.
Mobile Advertising Company Kargo Announces New Hires Following H1 Growth In APAC
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite Acquires Conversational AI Platform Heyday
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Mat Yelavich Joins OOh!media As Chief Technology & Information Officer
Mat Yelavich joins oOh!media as chief technology & information officer. Although stresses it's not tourism information.
SBS Welcomes New Head Of Food And Entertainment
SBS' new head of food and entertainment apparently makes a wonderful baumkuchen, but says she hasn't watched The Crown.
Thrive Announces New Hires & Expanded Client Service Focus
Thrive announces new hires & expanded client service focus. No news on the Venus de Milo in the office atrium, however.
Officeworks Partners With Canva
B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?
Chello Bolsters Its Strategic & Creative Offering With Five New Hires
When answering the office phone at Chello, does one answer, "Chello, this is Chello"? If not, why not?
PRIA Announces National Conference
Public Relations Institute announces national conference. Sadly, Roxy won't be speaking on unwanted doorstep excreta.
EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack Appointments Ichiro Jinnai As President, Japan
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Skill Finder And CBA Team Up To Provide Australians With Free Digital Courses
Here's your chance to upskill during lockdown. Alternatively, there's some insightful moonwalk tutorials on YouTube.
Australian Professional Leagues Appoints R/GA As Lead Agency
R/GA staff quickly learning the offside rule after winning the creative for A-League, W-League, Y-League and e-League.
B&T’s Tokyo Olympics Wrap: Earthquakes, Ankles & Simone Biles
The Olympics are like Tim Bailey's weather - you complained about it when it started, but you'll miss it when it's gone.
Startmate Launches Liminal*, Online Event For Women Curious About Ditching Their 9-5
The secret to throwing off the shackles of the 9-5 is ensuring it doesn't mistakenly turn into the 7-11.
Burnet Institute Launches How Science Matters Podcast
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]
“Tiredest, Most Derivative, Clichéd Campaign In History!” Why EVERYBODY Hates Tiffany & Co.’s New Ads
This campaign has been called one of the worst ads in history. See how your biggest disaster stacks up against it here.
The Brag Media Appointed Lead Agency For SEND, Australia’s First Exclusively Online Supermarket
Any downside to online grocery shopping is you don't get to steal the grapes & watch the deli's ham slicer in action.
Mindshare Launches New Global “Good Growth” Positioning
While B&T applauds Mindshare's "Good Growth" initiative, we note a limp maidenhair fern in reception on our last visit.
Have You Injected Your Vax Ad? Entries For B&T’s Good AZ Gold Adland Challenge Close Today!
Today's the day to get your vax ads in! And Albo might even chuck you 300 bucks, too! Although that's not in the terms.
D&AD & Google Launch Shift In Sydney
This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.
Tuesday TV Wrap: Beauty And The Geek Winner Announcement Peaks At 665,000
As B&T's own IT person can attest, if you can get past the mushroom smell & the acne, the geek can be a real puller.
Catholic Health Australia Unveils “Get Back To The Life You Love” Vax Campaign Via Indie Agency Conversion
Catholic Health unveils its own vax campaign. Although that does exclude the gays, the fornicators & masturbators too.
Carat Perth Appoints Ashton Wills Digital Director & Promotes Kristy Kinzett To Group Digital Director
It's news out of the west today & B&T is talking VERY west. Not merely Parramatta, but as far afield as Perth this time.
Social Media Overtakes Television As Youths’ Favourite Source Of News
Social networks the top news source for youths. That's Facebook and Twitter, not the 2010 film with Justin Timberlake.
Facebook News Kicks Off In Australia, As Social Media Giant Promises To Pour $15m Into Local Journalism
Zuckerberg has certainly opened the purse strings here, although $15m is really chump change for a multi-billionaire.
ESL’s Head Of Marketing On Understanding The Growing Esports Audience
Do you still think of Pong when you hear someone mention Esports? Brush up on your knowledge here.
Adam Suckling Steps Down As CEO Of Copyright Agency
If any headline could have done with a little more sparkle, spunk & pizzazz it would be this Copyright Agency one.
