The Monkeys has announced the appointment of award-winning digital innovations director Jay Morgan.

Morgan joins The Monkeys with the remit to solve client challenges through innovation, placing digital and technology at the core. He will explore and develop new digital platforms and products that will measure, analyse and connect brands and audiences.

Previously Morgan was the group digital director at JWT and a digital creative director and director of innovation at Havas Worldwide. Within his first six months at Havas, Morgan created the well known Durex Fundawear product that went on to win at Cannes Lions, Spike Asia, New York Festivals and AWARD Awards.

Continuing on with his passion for product design, Morgan then worked with Unilever’s OMO to release Peggy – a smart peg that helps families to wash better and make more time for the moments that matter.

The Monkeys cofounder and CCO, Justin Drape, said: “We are looking forward to seeing Jay apply his vision and intelligent thinking to many of the projects we now have in front of us. He’s going to add a lot of value to our creativity and culture.”

Morgan said: “I’ve always been attracted to The Monkeys’ work, it has an innovative and provocative quality to it. That spirit combined with Accenture Interactive, positions us to make the most of digital and technology innovation for our clients.”