Asahi Premium Beverages has appointed The Monkeys as its lead creative agency of its beer portfolio, including Asahi Super Dry, Cricketers Arms and Mountain Goat.

Creative work for Asahi is expected to roll out this year.

Mark Green, group CEO of The Monkeys, said of the win: “We love working with ambitious clients and Michael Edmonds and the team at APB will be terrific partners.”

The Monkeys Melbourne CEO, Paul McMillan, added: “Asahi marks a great win for The Monkeys and the Melbourne team can’t wait to get started.”

Asahi premium beverages general manager marketing ANZ, Michael Edmonds: “The Monkeys are a great agency, we love their work and the new team in Melbourne come with some awesome beer experience. We cannot wait to see what they can do with our brands”.