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Reading: The Monkeys Melbourne Office Wins Asahi Beer Brands Creative
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B&T > Advertising > The Monkeys Melbourne Office Wins Asahi Beer Brands Creative
Advertising

The Monkeys Melbourne Office Wins Asahi Beer Brands Creative

Larissa Meikle
Published on: 12th January 2018 at 9:38 AM
Larissa Meikle
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1 Min Read
Bottles of Asahi Breweries Ltd.'s Super Dry beer are displayed for sale at a liquor shop in Tokyo Japan, on Wednesday, Jan. 6, 2010. Carlsberg A/S agreed with Asahi Breweries Ltd. on Jan. 4 to import and sell the Japanese brewer's Super Dry brand in Hong Kong, and is considering expanding the partnership to other markets.Photographer: Haruyoshi Yamaguchi/Bloomberg via Getty Images
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Asahi Premium Beverages has appointed The Monkeys as its lead creative agency of its beer portfolio, including Asahi Super Dry, Cricketers Arms and Mountain Goat.

Creative work for Asahi is expected to roll out this year.

Mark Green, group CEO of The Monkeys, said of the win: “We love working with ambitious clients and Michael Edmonds and the team at APB will be terrific partners.”

The Monkeys Melbourne CEO, Paul McMillan, added: “Asahi marks a great win for The Monkeys and the Melbourne team can’t wait to get started.”

Asahi premium beverages general manager marketing ANZ, Michael Edmonds: “The Monkeys are a great agency, we love their work and the new team in Melbourne come with some awesome beer experience. We cannot wait to see what they can do with our brands”.

Asahi Premium Beverages marks the fourth client win for The Monkeys in Melbourne since opening its doors in August last year. Other account wins include Holden, CrownBet and Australia Post.

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TAGGED: Asahi, The Monkeys
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By Larissa Meikle
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Hooked on the colourful world of journalism for over 10 years, reporting on news, advertising, music and entertainment, I have nurtured the birth of magazines including music platform Reverb and Australian print design bible Justus Magazine. Taking hold of the editorial reins of Australian Creative Magazine back in 2008, my passion for commercial creativity clearly surfaced when I was introduced to the country's finest creative directors, filmmakers, photographers and designers. I now spend my time promoting them. Specialties: Advertising Writer & Editor, Publicist & Treatment Writer.

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