10’s MasterChef finale – winner announced pulled an epic 1.524m metro viewers on Monday night, making it the number one non-sport TV program so far for this year.
The finale, which was split into two parts across Sunday and Monday (part two overall last night hit 1.26m) beat out Nine’s MAFS finale from earlier this year (1.48m), and came in second to the 2020 Australian Open Day 8 night (1.87m) match and Day 14 – men’s final (1.523m).
ViacomCBS Australia & New Zealand chief content officer and EVP, Beverley McGarvey, said: “The success of MasterChef Australia: Back To Win has been remarkable. There is no doubt Australia’s celebration, obsession and love of food is still strong.
“We were thrilled to welcome Jock, Melissa and Andy to the MasterChef family, and so too were audiences. Their combined culinary credentials coupled with their passion and sheer joy for food, and their relentless enthusiasm to explore ingredients, preparation and cooking methods really resonated.
Key commercial partners this year included Coles, a2 Milk™, Harvey Norman, Bulla, Bupa, Maggi, Horticulture Australia, Deliveroo, eBay and Jacob’s Creek.
Coles chief marketing officer, Lisa Ronson, said: “We’re so proud of our 12-year association with MasterChef Australia. It is one of the most successful and enduring partnerships in Australia.
“Each and every year, the show continues to support the Coles brand in creative and innovative ways. This season, in particular, we were delighted to welcome the new judges and favourites back to win and are pleased that audiences have responded so positively to the season, particularly during the difficult circumstances presented.
“We look forward to continuing our partnership with the MasterChef Australia brand into the future,” she said.
Meanwhile, if you’re worried you’ll miss out on your fix of MasterChef judges, it’s been announced Jock Zonfrillo, Melissa Leong and Andy Allen will be returning to the MasterChef kitchen as judges for MasterChef Junior.
MasterChef’s finale success lead to 10 winning the night across all key demos (more on that below). In primary channel share however, 10 won with 22.1 per cent, Seven followed with 19.2 per cent, Nine did 16.3 per cent, ABC did 12.4 per cent and SBS pulled 3.7 per cent.
Over at Seven, Big Brother did 712,000, Nine’s Hot Seat did 582,000 and the ABC’s Back Roads did 579,000.
Here’s how the rest of the night went.
Nine
News did 1.15m, ACA did 769,000 and Fergie and Andrew: The Duke and Duchess of Disaster pulled 469,000.
Seven
News did 1.21m, The Chase did 660,000 and Home and Away did 649,000.
10
Have You Been Paying Attention? did 771,000, and The Project did 677,000.
ABC
News did 883,000, 7.30 did 656,000, Four Corners did 455,000 and Media Watch did 471,000.
All channels share
10 won the night overall with did 27.5 per cent, Seven did 26.9 per cent, Nine pulled 23.1 per cent while the ABC did 16.2 per cent, and SBS did 6.4 per cent.
Demographic breakdown (all channels)
People 25-54
- 10 – 35.1 per cent
- Seven – 28.3 per cent
- Nine – 20.4 per cent
People 16-39
- 10 – 40.4 per cent
- Seven – 30.0 per cent
- Nine – 16.0 per cent
