Monash Uni & Y&R Melbourne Launch Thought-provoking Documentary Series

Monash Uni & Y&R Melbourne Launch Thought-provoking Documentary Series

Monash University and Y&R Melbourne have created a five-part documentary series entitled, ‘A Different Lens’. The series, geared towards future staff, postgraduates and industry leaders, interrogates the world’s most pressing issues through the eyes of Monash experts and thought leaders.

The first episode, ‘An Automated World’, investigates the impact of robots and artificial intelligence from disciplines as varied as business, philosophy, IT, and the arts.

Caroline Knowles, Monash University director of campaign management, said: “A Different Lens allows us to talk about global issues from different academic perspectives, demonstrating the depth of experience and expertise students and staff are exposed to at Monash.”

James Wills, creative director, Y&R Melbourne, said of the campaign: “The world’s most pressing issues deserve more than a news headline or quick soundbite. A Different Lens provides an insight into how the brightest minds at Monash understand these issues and relate them to the future of industry and society.”

Future episodes will examine neuroethics, populism, terrorism and sustainability, and will be released in the coming weeks across various channels, including Monash University’s c ontent hub: https://lens.monash.edu/@a-different-lens




Please login with linkedin to comment

monash university Y&R Melbourne

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]