Monash IVF Group’s collaboration with brand agency The Contenders earned it gold at The Melbourne Design Awards.
The awards celebrate creative and innovative design in the traditional or digital visual representation of ideas and messages.
Monash IVF and The Contenders won the award for Identify and Branding – Health.
The win comes after Monash IVF refreshed its brand identity. The refresh aimed to highlight the unique and brave experiences faced by its patients.
Monash IVF, chief marketing officer Fiona Allen, said: “Our goal was to create a progressive and inclusive patient-centric identity that supports our brand strategy.
“Our brand strategy is aimed at educating and empowering society to approach their reproductive health in an earlier and more proactive way so they can increase their chances of having a family when they are ready.
“We have received overwhelmingly positive feedback from these groups and are proud to continue challenging category clichés with our brave and empathetic brand identity.”
Co-Founder of The Contenders, Joe Rogers, said: “We worked to position the brand to build on its heritage as a pioneer of IVF treatment and tell a clear, contemporary story about how Monash IVF are helping to bravely lead the future of reproductive care.”
