Mobile loyalty card app Stocard has rolled out its #StocardBYOB (‘Stocard Bring Your Own Bag’) social awareness campaign targeted at Aussie shoppers to coincide with World Environment Day, and in support of the trending #BanTheBag conversation and petition initiated by Greenpeace Australia.
At midday today, Stocard will be sending a push notification to its 1.7 million Aussies to remind them to bring their own bag in a bid to reduce the 10 million-plus disposable plastic bags used by Aussies each day.
Stocard’s traditional red logo will also be getting a makeover to mark the occasion, with all its social media accounts converted to green for the entire month of June.
Social content via Facebook, Twitter and Instagram will aim to encourage greener thinking and drive into public consciousness the harmful impacts of plastics, which include plastic carry bags as well as plastic loyalty cards.
Founded in Germany, Stocard to date has helped make 150 million plastic loyalty cards obsolete by enabling customers to upload their loyalty program data straight onto the app, which can then be scanned in-store directly from the customer’s smartphone to accumulate points, in addition to receiving personalised offers from favourite retailers and viewing current points balances and transactions in real-time.
Radinck van Vollenhoven, country manager of Stocard for Australia and New Zealand, said: “The use of plastic in the retail industry is hugely driven by convenience, and it’s critical that we come together to tackle this issue. We need to foster change in consumer behaviour and motivate people to bring their own bags.
“Europe has been a global frontrunner in the reduction of plastics and has already made fantastic progress with small changes. We are confident we can achieve this locally.”
Stocard is currently in talks with several organisations about rolling out future campaigns in this space to drive more awareness to Aussie consumers and create more sustainable outcomes.