Smartphones remain the fastest growing platform for news media in 2015, with readership on mobiles up 8 per cent year on year to 3.6 million, according to the latest emma (Enhanced Media Metrics Australia) data released today.
Readership of news media across digital platforms remains strong at 11.6 million. While smartphone readership leads the growth across these platforms, tablet readership is steady at 3 million readers and 9.8 million readers accessed newspapers on PC and laptop.
Total readership for regional mastheads is up 6 per cent and readership of community mastheads across all platforms remains steady, up 1 per cent. Total newspaper media readership is 16.4 million.
Despite digital’s ongoing growth, print is still the preferred medium for newspaper readers, with 13.8 million people reading print mastheads in November.
The November emma data also finds that newspaper readers continue to be a more valuable audience than non-readers, with average personal incomes 30 per cent higher than non-readers and average household incomes 20 per cent higher than those of non-readers.
“The growth in newspaper readership on smartphones shows no signs of stopping, as newspaper publishers continue to innovate the way they deliver news via mobile, and audiences are responding to this. I expect we’ll see this trend continue well into 2016,” The Newspaper Works CEO Mark Hollands said.
“Despite the ongoing growth of digital, print newspaper readership remains strong, with 77 per cent of Australians reading a print newspaper every month. This means that readers are accessing news content via a range of platforms depending on where they are.
“The November data also highlights the value of newspaper audiences for advertisers, as newspaper readers earn incomes significantly higher than people who don’t read newspapers.”
According to the emma data to November 2015, The Sydney Morning Herald finished as Australia’s highest reaching title across platforms (4.9 million readers). The Herald Sun followed on 4.117 million and The Daily Telegraph with 4.116 million.
|Cross platform readership (000s, last four weeks)
|Sydney Morning Herald / smh.com.au
|Herald Sun / heraldsun.com.au
|Daily Telegraph / thetelegraph.com.au
|The Age / theage.com.au
|The Australian / theaustralian.com.au
|Courier-Mail / couriermail.com.au
|West Australian / thewest.com.au
|Adelaide Advertiser / AdelaideNow
|Australian Financial Review / afr.com
|Sunday Times / perthnow.com.au
|Canberra Times / canberratiems.com.au
|Gold Coast Bulletin / goldcoast.com.au
|Sunshine Coast Daily / sunshinecoastdaily.com.au
|Mercury (Tas) / themercury.com.au
|Newcastle Herald / theherald.com.au
|Northern Territory News / ntnews.com.au
Source: emmaTM, 12 months to November 2015. Readership based on last four weeks. Trends compared with 12 months to November 2014. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Online Ratings, November 2015 and November 2014, people 14+ only.
Taylor Swift’s Eras Tour kicks off in Sydney tonight, and Transport For New South Wales has made Sydney Trains the biggest swifties of all. With hundreds of thousands of fans set to descend upon Olympic Park this weekend, Transport For New South Wales has found a creative way to make the public transport experience more […]
Rank Network Network Total TV National Reach Total TV National Average Audience BVOD National Average Audience 1 SEVEN NEWS Seven 2,014,000 1,271,000 43,000 2 9NEWS Nine 1,681,000 1,003,000 62,000 3 RBT Nine 1,508,000 703,000 37,000 4 A CURRENT AFFAIR Nine 1,348,000 885,000 53,000 5 THE CHASE AUSTRALIA Seven 1,282,000 618,000 20,000 6 […]
Google’s Gemini AI platform has attracted ire online for creating “historically inaccurate” images including black Vikings and a host of racially diverse Nazi soldiers, with some users claiming that Google was refusing to create images of white people. Google subsequently paused Gemini’s ability to create images of people following the news spreading online, saying it […]
Seven’s CEO James Warburton has shed light on the exorbitant costs that local TV networks have to pay to feature on smart TVs. Speaking in front of the Environment and Communications Legislation Committee today, Warburton said that creating and updating the software to appear on each different app store costs around $1 million. This equates […]
To celebrate 15 years in business, GRG is announcing a suite of strategic leadership appointments and unveiling its bold vision for the future, highlighting the company’s evolution into a fully integrated collective agency and launching innovative service offerings. Left to Right – Phil Tan, Jacqueline Balsamo, Bosco Anthony General Manager for GRG, Jacqueline Balsamo has […]
The NRL has officially landed in the United States, with all four teams firmly on American soil and an iconic OOH installation unveiled in New York’s Times Square this morning. The installation uses LED screens to project a giant Steeden football spinning on its axis in the heart of Times Square. Behind the ball, a […]
From reef excursions to VIP marketer dinners and big brand activations such as Samsung Haus, the eagerly anticipated Cannes in Cairns Extras have been revealed. Secure your Cannes in Cairns tickets now! Attendees at this year’s Cannes in Cairns, presented by Pinterest, are in for a treat as the extras are back — bigger and […]
If anyone is a fan of drama then we recommend you head over to the Parliament of Australia website where a heated battle is ensuing between FTA television and streaming platforms. FTA television networks including ABC, SBS, Seven, Nine, and Network 10 are appearing before the Environment and Communications Legislation Committee today, to argue that […]
Congratulations Olivia Styles, digital media specialist at Dominos for taking out the top prize in last weeks quiz! Do you have what it takes to win this week? It’s been all Taylor Swift all week but have you been paying attention to everything else? Try your luck below for your chance to win! Got 100%? […]
Pinterest has launched a new global B2B campaign, “The P is for Performance” talking up its ability to perform at both ends of the marketing funnel. “Pinterest has always been great at the upper funnel, where we reach people earlier in their purchase journeys, but the new-era Pinterest is also a lower funnel champion for […]
Everything has changed with NRMA patrol vans this weekend with roadside assistance ready to help concert goers and their getaway car. Australians heading to the Eras Tour this weekend to see Taylor Swift can feel closure knowing that fearless NRMA patrols will be at Olympic Park on their white horse to assist in style with […]
Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]
TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]
NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]
Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]
DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]
Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]