Meat & Livestock Australia (MLA) has launched a package of new ground-breaking online services for Australia’s livestock producers, with Isobar engaged to develop and deliver the new services.
MLA is the marketing, research and development service delivery provider for Australia’s red meat industry – delivering world-class research, development and marketing outcomes that benefit over 50,000 Australian cattle, sheep and goat producers.
myMLA has been launched as the first online service for Australia’s red meat industry that offers a customised experience for each producer and provides a snapshot of the critical information they need anytime, anywhere, to grow their businesses. This transformation for the industry levels out the playing field and puts control in the producer’s’ hands, enabling them to be globally competitive.
As the first major innovation, myMLA offers a unique user experience through personalised content delivered via a customised dashboard, based on location and enterprise type. There is the ability to visualise information such as livestock weighted average prices, general trends across the nation, state reports, events, market and industry news and weather – all tailored to a producer’s individual priorities.
myMLA features a powerful single-sign-on (SSO) technology seamlessly integrating four different industry services within the one system, with the potential to evolve with additional services following user feedback.
The new industry Prices & Markets section also enables producers to compare local and global prices and markets, quickly helping them make on-the-go decisions and maximise their revenue through a wealth of data only MLA are able to consolidate and provide. Industry projections, overseas market snapshots and insights, distribution maps and a data library compiling information from various industry sources, are a few features offered within this service that are helping producers stay globally competitive.
Richard Norton, MLA managing director said: “MLA is committed to helping producers run more profitable, sustainable and globally competitive businesses through increased adoption of new technology and use of data.
“These new online platforms are a first step toward capturing the enormous wealth of data being generated across our industry and delivering it through a single integrated information platform.”
The new online services form part of MLA’s long term Digital Value Chain Strategy, that was announced in July 2016 and will continue to benefit producers across Australia.
Miles Cox, senior experience designer at Isobar said, “We’re extremely excited about the improvement this powerful service will have on producers lives daily. The human-centred design approach really focussed on delivering value for the end user.”
Isobar was engaged by MLA in 2015 to assist in the development and delivery of digital solutions. These projects will enable MLA to provide innovative and world-class tools for the Australian red meat industry to grow and prosper.
Lisa Sharp – Chief Marketing and Communications Officer.
Matt Peacock – Corporate Communications Manager
James Strong – Communication Manager – Digital
Grant Carlson – NLIS Development Manager
Steve Karagorgovski – Head of IT
Richard Jones – Development Manager
Ben Thomas – Manager, Market Information Services
Damon Holmes – Operations Manager, National Livestock Reporting Service
Jennifer Peart – Market Coordinator
Sarah- Sophie Lang – Senior Project Manager
Damien Dias – Senior Back end developer
Dan Tuohy – Back end developer
Adam Lusted – Front end Developer
Darren Marshall – Quality Assurance Tester
Miles Cox – Senior Experience Designer
Carly Drew – Strategy Director
Rob Weaver – Data strategist
Simon Stocks – Senior Account Director
Stefan Alpert – Account Manager
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]