Meat & Livestock Australia (MLA) has launched a package of new ground-breaking online services for Australia’s livestock producers, with Isobar engaged to develop and deliver the new services.

MLA is the marketing, research and development service delivery provider for Australia’s red meat industry – delivering world-class research, development and marketing outcomes that benefit over 50,000 Australian cattle, sheep and goat producers.

myMLA has been launched as the first online service for Australia’s red meat industry that offers a customised experience for each producer and provides a snapshot of the critical information they need anytime, anywhere, to grow their businesses. This transformation for the industry levels out the playing field and puts control in the producer’s’ hands, enabling them to be globally competitive.

As the first major innovation, myMLA offers a unique user experience through personalised content delivered via a customised dashboard, based on location and enterprise type. There is the ability to visualise information such as livestock weighted average prices, general trends across the nation, state reports, events, market and industry news and weather – all tailored to a producer’s individual priorities.

myMLA features a powerful single-sign-on (SSO) technology seamlessly integrating four different industry services within the one system, with the potential to evolve with additional services following user feedback.

The new industry Prices & Markets section also enables producers to compare local and global prices and markets, quickly helping them make on-the-go decisions and maximise their revenue through a wealth of data only MLA are able to consolidate and provide. Industry projections, overseas market snapshots and insights, distribution maps and a data library compiling information from various industry sources, are a few features offered within this service that are helping producers stay globally competitive.

Richard Norton, MLA managing director said: “MLA is committed to helping producers run more profitable, sustainable and globally competitive businesses through increased adoption of new technology and use of data.

“These new online platforms are a first step toward capturing the enormous wealth of data being generated across our industry and delivering it through a single integrated information platform.”

The new online services form part of MLA’s long term Digital Value Chain Strategy, that was announced in July 2016 and will continue to benefit producers across Australia.

Miles Cox, senior experience designer at Isobar said, “We’re extremely excited about the improvement this powerful service will have on producers lives daily. The human-centred design approach really focussed on delivering value for the end user.”

Isobar was engaged by MLA in 2015 to assist in the development and delivery of digital solutions. These projects will enable MLA to provide innovative and world-class tools for the Australian red meat industry to grow and prosper.

CREDITS

MLA

Lisa Sharp – Chief Marketing and Communications Officer.

Matt Peacock – Corporate Communications Manager

James Strong – Communication Manager – Digital

Grant Carlson – NLIS Development Manager

Steve Karagorgovski – Head of IT

Richard Jones – Development Manager

Ben Thomas – Manager, Market Information Services

Damon Holmes – Operations Manager, National Livestock Reporting Service

Jennifer Peart – Market Coordinator

Isobar

Sarah- Sophie Lang – Senior Project Manager

Damien Dias – Senior Back end developer

Dan Tuohy – Back end developer

Adam Lusted – Front end Developer

Darren Marshall – Quality Assurance Tester

Miles Cox – Senior Experience Designer

Carly Drew – Strategy Director

Rob Weaver – Data strategist

Simon Stocks – Senior Account Director