2019’s tussle between Mindshare and Universal McCann for new business wins has seen the GroupM agency Mindshare reclaim top spot for the month of November.
Mindshare relegated UM back to second spot with wins that included Tourism New Zealand and Philip Morris according to the latest data from martech firm R3.
IPG’s UM had to console itself with wins that included Optus, Kmart and the retention of Coca-Cola.
OMD retained third for the month, while Initiative was fourth and Zenith rounded out November’s top five.
In fact, there was little movement amongst the top 20 (see chart below), namely due to a surprising dearth of pitches on offer.