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B&T > Media > Microsoft Ditches Nokia Brand Name
Media

Microsoft Ditches Nokia Brand Name

Staff Writers
Published on: 23rd October 2014 at 11:28 AM
Staff Writers
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Microsoft Mobile’s website is filled with words — but one that you won’t find is “Nokia.”

Apart from images and a single reference from a module powered by the Nokia Facebook page (which apparently hasn’t yet gotten the message), the Nokia brand is entirely absent.

Microsoft has made no secret of abandoning the Nokia brand since it completed the acquisition of the Finnish company’s mobile business earlier this year. First reported by The Verge, Microsoft will soon begin using the brand “Microsoft Lumia” for its mobile devices.

Check out the full article on Mashable here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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