Laura Brown, a newcomer to the advertising industry won the Miami ad School Account Planning Boot Camp 2015 ‘Top Dog’ Award.
The Account Planning Boot Camp, held in Australia for the first time this year, attracted students working in creative, account service and planning interested in deepening their strategic skills.
Sydney School director Helga Diamond said: “The Miami Ad School boot camp is tough, especially for the Students who hold down demanding day jobs. The planners did extremely well in writing creative briefs and developing campaigns in partnership with our creative Students. It will prove to be a worthwhile time investment. We ask ‘boot campers’ to give us 12 weeks and in return we give them a good chance to hold senior positions in two to four years.
“Laura earned the top dog award because of the speed she absorbed knowledge that was new to her. Coming from behind, she displayed huge amounts of energy and passion for a new discipline and came up come up with thoughtful insights, strategies and ideas.”
Brown said: “I always knew that transitioning from client-side to agency was going to be a challenge, but the Boot Camp offered an avenue to fast track my skill set. The most valuable element of the course was the weekend session series with 10 different industry heroes. It was great to learn from strategists at the top of their game and have the chance to put theory into practice. It’s also been invaluable to have these industry contacts as they’ve been very helpful with career counseling throughout the entire Boot Camp.
“Everyone in the course came from a different background, and altogether we brought a combined 35 years of experience in creative, planning and account services. It meant for great team dynamics and it was interesting to see how we all approached problem solving in different ways.”
Miami Ad School is accepting applications now for the winter quarter:
Lead image: Boot Campers from left: Rob Bellamy, Laura Brown, Guy Hobbs, Marcie Carcia, Gemma Troup, Danielle Olivier, Chris Ott.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]