Miami Ad School Announces Winner Of Planning Boot Camp

Miami Ad School Announces Winner Of Planning Boot Camp
SHARE
THIS



Laura Brown, a newcomer to the advertising industry won the Miami ad School Account Planning Boot Camp 2015 ‘Top Dog’ Award.

The Account Planning Boot Camp, held in Australia for the first time this year, attracted students working in creative, account service and planning interested in deepening their strategic skills.

Sydney School director Helga Diamond said: “The Miami Ad School boot camp is tough, especially for the Students who hold down demanding day jobs. The planners did extremely well in writing creative briefs and developing campaigns in partnership with our creative Students. It will prove to be a worthwhile time investment. We ask ‘boot campers’ to give us 12 weeks and in return we give them a good chance to hold senior positions in two to four years.

Laura Brown

Laura Brown

 

“Laura earned the top dog award because of the speed she absorbed knowledge that was new to her. Coming from behind, she displayed huge amounts of energy and passion for a new discipline and came up come up with thoughtful insights, strategies and ideas.”

Brown said: “I always knew that transitioning from client-side to agency was  going to be a challenge, but the Boot Camp offered  an avenue to fast track my skill set. The most valuable element of the course was the weekend session series with 10 different industry heroes. It was great to learn from strategists at the top of their game and have the chance to put theory into practice. It’s also been invaluable to have these industry contacts as they’ve been very helpful with career counseling throughout the entire Boot Camp.

“Everyone in the course came from a different background, and altogether we brought a combined 35 years of experience in creative, planning and account services. It meant for great team dynamics and it was interesting to see how we all approached problem solving in different ways.”

Miami Ad School is accepting applications now for the winter quarter:

http://www.miamiadschool.com/advertising-school/sydney/

Lead image: Boot Campers from left: Rob Bellamy, Laura Brown, Guy Hobbs, Marcie Carcia, Gemma Troup, Danielle Olivier, Chris Ott.

 

Please login with linkedin to comment

Anne Markey Outsourcing

Latest News

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine
Smarter Use Of Art & Science Stretch Auto Budgets Further
  • Media

Smarter Use Of Art & Science Stretch Auto Budgets Further

The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]

Opinion

by B&T Magazine

B&T Magazine