The Media Federation of Australia (MFA) is calling on member agencies to help shape the agenda for MFA EX 2026, with submissions now open for content under this year’s theme: Rewired for Change.
MFA EX is challenging media agencies to unlearn, unearth and unleash the way they work, lead and create impact.
The Rewired for Change theme builds on the industry’s collective purpose of We Are The Changers. MFA EX will bring together more than 2,500 attendees, with agencies participating in an shutdown to enable employees at every level to attend.
The events unite the industry in a collaborative, non-competitive environment dedicated to showcasing the power of media to drive meaningful change.
MFA member agencies are invited to submit session proposals that challenge, educate, and inspire the industry to embrace change across three key pillars: elevating media agency product and craft, progressing our people, and creating a better world.
Agencies are encouraged to collaborate across teams, across agencies and even across cities, to deliver responses to the brief that reflect the industry at its best.
Submissions close on 8 April, with all proposals to be reviewed and selected by the MFA EX 2026 curators: consultant Mitch Long, Bare Feat founder Chloe Hooper, Tumbleturn Media partner Dan Johns, leadership team coach Rob Pyne, and UnLtd CEO Philippa Moig.
Leading CMOs will also take to the stage to share their challenges and explore how media agencies can partner to deliver impact for brands, customers and communities.
“Every year, MFA EX reminds me just how powerful this industry can be when we show up with openness, curiosity and ambition. It’s more than an event – it’s a moment where our entire community comes together and lifts each other through learning. Agencies, partners, platforms, clients are all in one room, united by the ambition to raise the standard of our craft, our leadership and our impact,” said MFA EX curator Philippa Moig and CEO of UnLtd.
“The ideas shared on that stage don’t stay there. They ripple out. They shape how we collaborate, how we innovate, and how we lead long after the day ends. This call for submissions isn’t just a formality. It’s an invitation to elevate our people, to challenge the status quo, and to be part of a movement that is actively shaping the future of our industry. We are the Changers. And this is where it starts.”
“The scale of MFA EX is extraordinary, but what makes it truly special is the spirit of unity behind it. We’re at our best when we lean into collaboration over competition. I’d love to see agencies partnering, co-creating sessions, and bringing differing perspectives to the table. When we combine our thinking and talent, we elevate the entire industry. Rewired for Change isn’t about one agency leading the charge – it’s about all of us moving forward together,” added MFA CEO Sophie Madden.
