MFA Announces Six Finalists In NGEN Category For Awards!
The Media Federation of Australia has selected six finalists in the NGEN category for their annual Awards.
The MFA Awards charity partner UN LTD nominated The Mirabel Foundation as the charity for 2015. Entrants were asked to respond to a brief around the children’s charity that enables the Foundation to extend their reach beyond their current supporter base and in the process educate the Australian public on the issue of children affected by drug addition and overdose.
MFA Awards chairman Greg Graham said: “With a record breaking number of entries into the NGEN category we had over 30 senior representatives volunteer their time to take part in the judging process. As a group, we are very proud of the shortlist and the enthusiasm expressed by the client for the quality of entries and how useable many of the ideas were.”
The 2015 NGEN Award finalists are:
- Shannon O’Brien & Adam Hairston, Initiative, Is Home Really Where The Heart Is?
- Penny Watson, Maxus, The Mirabel Story
- Joshua Gurgiel & Andrew Barrett, OMD, FILLanthropy
- Claire Crennan, OMD Fuse, When The Bell Rings
- Declan Peach & Jacqueline Osborne, UM, 365 Candles
- Ashleigh Vogel, UM, Support Snaps
All entry fees from this category will be donated to The Mirabel Foundation after the Awards.
Also announced today are the MFA 5+ category shortlisted entrants.
The MFA 5+ Award launched earlier in the year and was designed to reflect the purpose of the MFA 5+ program; to inspire, motivate and challenge the industry’s 5+ community, with a particular focus on developing business skills.
The first round of judging has narrowed the entry pool down to a shortlist of entrants who will then need to present their entry to a live panel comprised of the MFA Board and C-suite clients in Sydney in the coming weeks. From that day the finalists will be selected.
MFA Awards chairman Greg Graham said; “The MFA 5+ program is a vital MFA initiative and this new award is an inspiring way to celebrate and continue to encourage the contribution of our industry’s rising stars.”
The 2015 MFA 5+ Award shortlisted entrants are:
- Pip Bingemann, Bohemia
- Andrew Da Silva, Mediacom
- Jimmy Hyett, Mediacom
- Mark Tzintzis, Camilla Wallace & Ella Meehan, OMD
- Ashley Gilbert, Kat Delaney & Kylie Pascoe, OMD
- Caitlin Schuch, Alex Concannon & Lisa Rakowski, Starcom MediaVest Group
- Ignatius Stillone, Nick Garfoot & Daniel Saltalamacchia, The Media Store
The successful entry that is deemed the winner will be awarded a $5,000 business scholarship to be used to further develop their skills within the media and communications industry.
The winners of the 17th annual MFA Awards will be announced at an awards presentation in Sydney on 15th October at Australian Technology Park.
The 2015 Media Federation Awards sponsors are:
Grand Prix –RED
Major Sponsors – AANA, Advertising Standards Bureau, Multi Channel Network,
Nine Entertainment Co, MOVE, Oztam and SBS Media
Distinguished Sponsors – ARN, Emma powered by IPSOS, Fairfax Media, JCDecaux, Lion,
Media I, Magazine Publishers of Australia, Nielsen Media, SMI and Val Morgan
Charity Partner – UN LTD
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.