Metcash has expanded its LocalEyes retail media network to 750 screens nationally, which is more than 20-times the size of the network in January 2025.
The screen installation has been led by Touchscreen Solutions and TechMedia, which is part of PMY Group.
Metcash’s national independent retail footprint includes brands such as IGA, IGA Local Grocer, Cellarbrations, The Bottle-O, Thirsty Camel, Mitre 10, Total Tools and Home Hardware.
The LocalEyes screen network has expanded from approximately 30 screens in January 2025 to 750 screens nationally today. The pace of the rollout highlights Metcash’s emergence as a serious player in retail media, bringing independent retailers onboard at scale.
The screen network supports dynamic content including brand messaging, promotions and retail media campaigns delivered directly to shoppers at the point of purchase.
David Vilensky, Director of Touchscreen Solutions, said the partnership with TechMedia has been key to delivering a scalable and reliable digital infrastructure solution for Metcash’s retail media network.
“The close collaboration between Touchscreen Solutions and TechMedia has been instrumental in bringing this project to life. Together we’ve created a solution designed to support Metcash’s diverse retail environments while creating a flexible network that can grow and evolve across stores nationally,” he said.
“What excites us about the LocalEyes proposition is that it delivers value back to local, independent retailers, giving them access to high-quality retail media infrastructure typically reserved for major chains.”
TechMedia General Manager Dan Carrapetta said: “Our partnership with Touchscreen Solutions and long-term agreement with Metcash reinforces a strong existing collaboration and highlights TechMedia’s capability to deliver durable, easy-to manage commercial screen solutions.”
