Meriton Suites Appoints G Squared For Digital Strategy, Media & Search

Meriton Suites Appoints G Squared For Digital Strategy, Media & Search

Meriton Suites, Australia’s largest owner-operator of apartment-style hotel suites, has appointed digital consultancy G Squared to lead digital strategy, paid media and search engine optimisation.

G Squared, which won the business following a pitch, was selected to support Meriton Suites’ ongoing hotel growth and to drive online bookings, as well as incorporating their online shop.

The independent Sydney consultancy was selected based on a full funnel digital strategy geared towards delivering a substantial performance uplift with an integrated approach, leveraging paid and organic tactics based on market and business needs.

For more than 20 years, Meriton Suites has been the market leader in apartment-style hotel accommodation with 23 locations and 6,204 hotel suites located across Sydney, Brisbane, Canberra, Melbourne and the Gold Coast.

George Photios, director at G Squared, said: “The hotel accommodation sector is an incredibly competitive one and as the leader in hotel apartments Meriton Suites has ambitious objectives to further strengthen its digital footprint while continuing to drive direct bookings to its portfolio of properties. We are delighted to be working with such an iconic Australian hospitality brand and will bring our specialist technical expertise to ensure they remain the destination of choice for holiday and business travelers.”

Miriam Nagib, national marketing manager, Meriton Suites, added: “G Squared demonstrated a strategic understanding of our business needs and a strong track record in partnering with digital facing consumer brands. We look forward to working with them to deliver on our goals across the year ahead.”

Meriton Suites is the latest new business win for G Squared and follows its appointment by leading online marketplace, Gumtree, to drive search and deliver improved customer experiences following a multi-agency pitch.




Please login with linkedin to comment

g squared Meriton Suites

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]