Media agency PHD has launched Merge, its seventh publication, that focuses on the inevitability of the merger between human beings and technology.
Hosted at Sydney’s Simmer on the Bay last Friday, the agency invited guests to experience the future with an array of emerging technologies on show. Exploring a selection of live, interactive areas, guests had the chance to try out some of the ground-breaking gadgets and see just how close we are to the Merge.
Tech areas included wearables, hearables, bio-tech, brainwear, gesture control, invisibles, IOT, robotics, virtual reality, augmented reality.
Delivering the keynote was Mark Holden, PHD’s worldwide strategy and planning director. Holden outlined the five stages of the evolutionary road, between 1950 and 2050, culminating in technology and humanity fusing together both symbolically and literally.
Holden touched on some of the advances we can expect to see in the next 30 years, including “renting” additional brain nodes to increase memory, microchip “invisibles” and nano-bots used to monitor health, predict diseases and improve what nature has given us, the constant, high-speed, wireless connection between our biological brains and the cloud, and smart homes and cities, autonomous vehicles, as well as next generation VPAS.
The publication itself draws on insights and foresights of experts including world-leading inventor, author and futurist Ray Kurzweil, Facebook COO Sheryl Sandberg, futurologist Dr Ian Pearson and Microsoft chief envisioning officer UK Dave Coplin.
For a visual smorgasbord and chronological snapshot of the evolution of the Merge, keep your eyes peeled for the ‘IF’ section of B&T‘s upcoming print edition.
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]