CX agency, MercerBell, has announced two new business wins – managing the B2B account for technology platform Class Limited, and leading the digital strategy of Glen Innes Severn Council to drive tourism to the region.
As Australia’s leading SMSF technology platform Class Limited has engaged MercerBell to work on its re-brand and B2B communications, as part of the company’s broader ‘reimagine’ business transformation strategy. The agency was appointed on the strength of its B2B experience for long-term clients such as Caltex, Toyota Financial Services and Qantas Business Rewards.
Jason Wilson, Class Limited CCO said: “Our partnership with MercerBell will help us deliver on some of the complex communication challenges that we face as a result of our growth and acquisitions. It is great to have such a highly regarded agency on board.”
Meanwhile, MercerBell has also been appointed by Glen Innes Severn Council to develop a new digital strategy and ecosystem aimed at growing tourism in Glen Innes Highlands and the wider New England region.
“MercerBell stood out due to their deep understanding of customers and focus on creating behaviour change. Their depth of expertise in this space will be critical on such an important project to change the economic profile of this part of regional Australia,” Margot Davis, Manager Economic Development of Glen Inness Severn Council said.
MercerBell CEO, Julie Dormand (main photo) added: “The team at MercerBell are thrilled to be working with Class Limited and Glen Innes Severn Council, both of which are at pivotal points of their change journey.”
