Media intelligence company Meltwater has announced the acquisition of DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy.
This acquisition, Meltwater’s sixth in the last year, solidifies the company’s offering of AI-powered competitive intelligence through its Outside Insight platform.
Founded in 2010, DataSift has more than 15 data partners such as WordPress, Facebook and LinkedIn, and built an ecosystem that allows developers to derive insights and application developers to include these insights in software offerings.
DataSift’s patent-pending technology applies anonymisation, aggregation and redaction to provide insights while protecting users’ identities.
Meltwater CEO Jorn Lyseggen said: “By combining advances in machine learning and the vast amount of publicly available information on the internet, you can today understand and track Porter’s Five Forces in real time to understand strategic opportunities and threats for your business.
“Executives that take advantage of this new opportunity create an unfair information advantage over those who don’t.
“DataSift has built a scalable platform that lets developers build data science-driven insights from social firehoses while protecting the privacy of an individual’s data.
“When combined with the data Meltwater captures and our AI capabilities, developers can disrupt the business intelligence space by either building new applications or complementing existing ones with unique signal that can be only derived from external data.”
Aditya Jami, senior director of engineering and head of AI at Meltwater, said: “The Meltwater platform has been analysing web data for more than a decade now, and we’ve invested in developing AI methods to systematically mine actionable insights from these unstructured data sources.
“DataSift’s advanced analytics platform is a great compliment to what we have in house, at a time of growing privacy concerns and regulation such as GDPR (General Data Protection Regulation).
DataSift’s technology will be instrumental in the integration of our recent acquisitions to deliver next-generation insights.”
DataSift CEO Tim Barker and chief technology officer Lorenzo Alberton, among others, have joined the Meltwater team and will add leadership bench strength to the development of the Outside Insight platform.
“We share the same vision and passion to increase access to the data and algorithms needed to gain strategic insights from data outside your business,” Barker said.
“At a time when other tech companies are now trying to assemble proprietary ‘data moats’, we’re excited about joining an established player to create an open data and insights platform, built on the foundation of privacy, for the world’s innovators, developers and data scientists.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]