While 30 Under 30 has come and gone for another year, we’re continuing to celebrate the best and brightest in the industry by doing a roundup of all our talented winners in 2019.
Yesterday, we introduced our creative winners.
Today, we’re introducing three inspiring boss-people who nabbed a coveted B&T 30 Under 30 Award for their entrepreneurship.
Stay tuned for the stories of the rest of our winners, which we’ll be rolling out across the next two weeks.
Jessica Ruhfus – Collabosaurus
After deciding the film industry wasn’t for her, interning briefly on The Great Gatsby set and a few music videos, Jessica started a career in fashion and lifestyle publicity as a showroom manager.
Here, she was exposed to media launch events and activations, editorial and advertising partnerships but soon became frustrated using the existing software for sourcing and leveraging strategic partnership collaborations between brands.
After moving into a marketing role at an SME marketing education company and seeing client frustrations with partnership, she decided to start working on a Tinder-style platform for publicists to source brand collaborations for their clients.
In 2015, Jessica launched the Collabosaurus MVP – a matchmaker for brand partnerships. Collabosaurus has attracted over 5,500 brands including ASOS, Walmart, Topshop and Porsche.
Jessica has spoken at Apple, and recently completed a three-month residency in San Francisco as part of Austrade’s Landing Pad program for tech companies. She continues to run Collabosaurus with resilience, positivity and an obsession for brands.
Andrew Raso – Online Marketing Gurus
Andrew’s entrepreneurial drive started at a young age. At just 15, he sold PlayStations at school and imported minibikes from China to sell on eBay. From this, Andrew realised he had a knack for finding opportunities and filling gaps in the market.
After years working with digital agencies, Andrew decided the system was broken. It was at this point he discovered his passion in life and started his company Online Marketing Gurus (OMG). His mission was to make complex ideas and strategies simple yet effective for customers through evidence-based digital marketing and transparent service.
Andrew founded OMG in 2012 in his parents’ spare room and just $1,000. For over a year, they didn’t take a salary and could barely afford their own marketing, let alone petrol.
Today, OMG is a multi-million-dollar company with over 100 global employees servicing thousands of clients. OMG has earned over 10 industry awards so far and Andrew’s insights and thought leadership has been featured on the likes of Sky News, Inc 500, Forbes and more.
Troy Douglas – Nexba
Troy and his business partner Drew’s story began on Rio Nexpa Beach in Mexico. Drew was in Mexico studying and became shocked at the impact soft drinks had on booming diabetes and obesity rates, especially in children and low socio-economic communities. This inspired Drew to come home and create a ‘better-for-you’ version of the product and he asked Troy to join him. So, in 2010, Nexba was born. Troy was just 21, and Drew was 23.
The duo started working on their patented all-natural, sugar-free blend, set up their own canning line and started selling iced tea from the back of a van. After bootstrapping for six years, Troy and Drew are in the final stages of closing a $6 million capital raise.
They are Australia’s first and leading naturally sugar-free drink brand, stocked in both major Australian supermarkets and UK giant Sainsbury’s. Nexba has received numerous accolades including a 2015 Telstra Australian Micro Business Award, 2017 Product of the Year (the largest consumer-voted award globally), as well as being the Inaugural 2018 recipient of the Telstra Alumni Achievement Award.
Please login with linkedin to comment30 under 30
The WARC Creative 100, Effective 100 and Media 100, a suite of global rankings and the ultimate independent gold standard for marketing communications, are now released featuring the most awarded campaigns, agencies and brands in the world for 2020. Compiled by WARC, the international marketing intelligence company, these annual league tables are produced by combining […]
Menulog has teamed with creative agency, Poem, and social agency, Connecting Plots, to launch the ‘Menulogies’, a rebrand of its 10th annual restaurant awards. Building on the success of previous years, the awards have returned with updated categories to reflect the latest culinary and social media trends, as well as loads of glitz and glamour […]
Yahoo has announced it has promoted Julia Edwards to NSW sales director. Since joining Yahoo 18-months ago, Edwards (main photo) has been instrumental in building the commercial success of Yahoo Creative Studios (formerly RYOT Studios) in her role as head of strategic solutions. She has been behind a number of industry-first campaigns using cutting-edge technology, […]
Twitter CEO Jack Dorsey has stepped with immediate effect, replacing him, the company board unanimously appointed distinguished Chief Technology Officer (CTO) Parag Agrawal. After almost 16 years Jack Dorsey has decided it’s finally time to leave Twitter. Though, he will remain a member of the board until his term expires at the 2022 meeting of […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Nine’s Snackmasters wins the night in entertainment pulling in 603,000 viewers – if you can watch this without snacking, as far as I’m concerned you are superhuman! In news, news – Seven News hit 949,000 viewers while Nine News had 872,000 viewers. Nine’s A Current Affair snagged the second entertainment spot with 696,000 viewers – Do you […]
Departed Triple M star Lawrence ‘Moonman’ Mooney would have lawyers salivating as he chases after a $1million-plus damages claim against his former employers. Mooney still had over a year remaining on his contract with SCA before an internal issue led to the popular personality’s abrupt departure from the airwaves. It’s believed his salary for 2021 […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
People are at the centre of Twitter’s brand safety policies. By putting people first, Twitter is creating a safer space for brands to engage with the right audiences, at the right time, with the right conversations. As a platform where people come to participate in conversations, connect with others, and get information they can trust, […]
Media agency members of the Media Federation of Australia (MFA) have completed the industry’s second annual DE&I survey, providing a holistic view of progress in the area of diversity, equity and inclusion. The aim of the survey – conducted in partnership with Mediai and completed by 2,203 individuals working in Australian media agencies – is […]
Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health. The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat. It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]
Comedian and social media star, Celeste Barber has collaborated with lingerie brand Bras N Things for a relatable and wearable lingerie collection. Barber’s collaboration with Bras N Things is bright, vibrant and fun. It’s relaxed and comfortable but there is also plenty of drama and sass. Barber worked closely with the Bras N Things team […]
Global creator company Jellysmack has announced its latest Australia and New Zealand team members as the company accelerates its growth plans in the region. Last month, Jellysmack launched its popular creator program in Australia and New Zealand and prioritised the region as a key growth market within the $US100 billion creator economy. The VC-backed technology […]
Bega’s flavoured milk brand, Masters, saw the return of its iconic Western Australian event over the weekend, with locals taking to the water at Hillary’s Boat Harbour in Perth, to race watercrafts made from Masters milk cartons. The ‘Masters Milk Regatta’ this year partnered with SCA’s Mix 94.5 station – with Starcom overseeing media strategy, […]
Three dumped islanders from the Love Island Australia Villa will be joining Tinder for an exclusive in-app experience, ‘Swipe Island’, looking for another chance to find their lucky match. Between 6pm-11pm tonight, Aussie Tinder members will have the final chance to participate in the virtual ‘Swipe Island’ experience and match with ex Villa babes including […]
Nestlé Australia has announced it is switching to renewable energy, meaning Aussie favourites, KitKat, Milo, Allen’s, Uncle Toby’s and Purina will now be made at 100 per cent renewable energy-powered factories. Nestlé Australia’s announcement comes four years ahead of its original global target of 2025. The company partnered with CWP Renewables to make its first renewable power […]